# James Hoffmann

> James Hoffmann is an English barista, YouTuber, author, and co-founder of Square Mile Coffee Roasters. He won the 2007 World Barista Championship in Tokyo and went on to become the most-watched coffee voice on the internet, with a YouTube channel exceeding 2.5 million subscribers. Known for tortoiseshell glasses, knit sweaters and a dry sense of humour, he turned brewing minutiae into mainstream curiosity.

- **Role:** Co-founder of Square Mile Coffee Roasters / YouTuber
- **Organizations:** Square Mile Coffee Roasters, Prufrock Coffee, Tens Hundreds Thousands
- **From:** Stafford, Staffordshire, England
- **Nationality:** British
- **Education:** Secondary, Uppingham School, Undergraduate, Durham University
- **Known for:** World Barista Champion 2007, UK Barista Champion 2006 and 2007, Co-founder of one of London's largest specialty coffee roasters

## Career timeline

- **2003** — Began working in coffee; released an EP under stage name King Seven
- **2004** — Started the Jimseven blog
- **2005-2007** — Training and education at La Spaziale UK
- **2006** — Won UK Barista Championship
- **2007** — Won World Barista Championship in Tokyo with a tobacco-and-almond signature drink
- **2008** — Co-founded Square Mile Coffee Roasters with Anette Moldvaer
- **2014** — Published The World Atlas of Coffee
- **2016** — Launched YouTube channel
- **2017** — Square Mile took over Prufrock Coffee; released Best of Jimseven
- **2022** — Published How to Make the Best Coffee at Home

## Achievements

- World Barista Champion 2007
- UK Barista Champion 2006 and 2007
- Co-founder of one of London's largest specialty coffee roasters
- Author of The World Atlas of Coffee (320,000+ copies sold)
- YouTube channel surpassing 2.5 million subscribers
- Described by The Globe and Mail as the godfather of London's coffee revolution

## Latest updates

- **2025-06** — Square Mile previewed the Heza Hills Burundi coffee with Bellwether at World of Coffee Geneva.

## Links

- Website: https://www.jameshoffmann.co.uk/
- Twitter/X: https://twitter.com/jimseven
- YouTube: https://www.youtube.com/@jameshoffmann
- Instagram: https://www.instagram.com/jimseven/

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Profile page: https://yespress.io/james-hoffmann
Published by YesPress — https://yespress.io
Last updated: 2026-05-20