# James Cadwallader

> James Cadwallader is the New York-based co-founder and CEO of Profound, which helps marketing teams understand and improve their presence in AI answers and execute marketing work with agents. Previously a co-founder and chief creative officer at Kyra, he worked on creator-led programming and TikTok publishing before founding Profound with Dylan Babbs in 2024.

- **Role:** Co-founder and CEO at Profound
- **Organizations:** Profound, Kyra, South Park Commons
- **Known for:** Co-founded both Kyra and Profound., Helped develop Rag Report as a TikTok-first fashion publication; it passed 200,000 followers within its first ten weeks in 2021., Led Profound through its September 2026 Series D, co-led by Sequoia Capital and Kleiner Perkins.

## Career timeline

- **2017** — Co-founded Kyra; served as head of creative.
- **2021** — As Kyra chief creative officer, led Kyra Studios and Kyra Digital, including TikTok fashion publication Rag Report.
- **2024** — Met Dylan Babbs at South Park Commons and co-founded Profound in New York; announced a $3.5 million seed round in August.
- **2025** — Profound announced a $20 million Series A in June and $35 million Series B in August; announced a UK office in October.
- **2026** — Profound announced a $96 million Series C at a $1 billion valuation in February and a $180 million Series D at a $1.8 billion valuation in September.

## Achievements

- Co-founded both Kyra and Profound.
- Helped develop Rag Report as a TikTok-first fashion publication; it passed 200,000 followers within its first ten weeks in 2021.
- Led Profound through its September 2026 Series D, co-led by Sequoia Capital and Kleiner Perkins.

## Latest updates

- **2026-10** — Appeared on Inspired with Alexa von Tobel on October 14 to discuss AI shopping, marketing work and Profound.
- **2026-09** — Profound announced a $180 million Series D at a $1.8 billion valuation on September 15.
- **2026-09** — Published his September 16 essay describing Profound’s AI Marketer, Aim, and the company’s broader platform ambition.

## Links

- Website: https://www.tryprofound.com/
- LinkedIn: https://www.linkedin.com/in/jsca/
- Twitter/X: https://x.com/thejamescad

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Profile page: https://yespress.io/james-cadwallader
Published by YesPress — https://yespress.io
Last updated: 2026-10-26