# Jaimeson Rice

> Jaimeson Rice is the CEO of Pinwheel, the New York fintech that has positioned itself as the income layer for financial services, connecting banks and fintechs to over 1,500 payroll platforms covering nearly 80% of U.S. paychecks. He stepped into the top job in July 2025 after three years as the company's CFO and chief of staff, succeeding co-founder Kurtis Lin. A Princeton engineer and Harvard MBA who passed through Goldman Sachs and Bain before founding his own SaaS CRM startup, Vlaris, Rice is now steering Pinwheel through marquee wins with KeyBank, Robinhood, DoorDash, and MoneyLion and the launch of its Switch Kit and Bill Navigator products.

- **Role:** Chief Executive Officer at Pinwheel
- **Organizations:** Pinwheel, Vlaris, Bain & Company, Goldman Sachs, DoubleDutch, The H Hub
- **Nationality:** American
- **Education:** BSE, Operations Research and Financial Engineering (certificate in Engineering & Management Systems), Princeton University, MBA, Harvard Business School
- **Known for:** Promoted from CFO to CEO of Pinwheel in July 2025, Helped establish Pinwheel's New York City headquarters and recruit its cross-functional team, Enabled Pinwheel's PreMatch technology through strategic partnerships with payroll providers

## Career timeline

- **Early career** — Goldman Sachs, Securities Division, Sales & Trading
- **Pre-MBA** — Growth and marketing at DoubleDutch
- **2014-2016** — MBA at Harvard Business School
- **2016-2019** — Manager at Bain & Company
- **2019-2022** — Board Director at The H Hub
- **2020-2022** — Founder & CEO of Vlaris, a SaaS CRM startup
- **2022** — Joined Pinwheel as Chief of Staff, then Chief Financial Officer
- **2025-07** — Promoted to Chief Executive Officer of Pinwheel, succeeding co-founder Kurtis Lin

## Achievements

- Promoted from CFO to CEO of Pinwheel in July 2025
- Helped establish Pinwheel's New York City headquarters and recruit its cross-functional team
- Enabled Pinwheel's PreMatch technology through strategic partnerships with payroll providers
- Oversaw marquee customer wins including KeyBank, Robinhood, DoorDash, and MoneyLion
- Helped launch Pinwheel's Switch Kit and Bill Navigator products
- Founded and ran his own SaaS CRM startup, Vlaris

## Latest updates

- **2025-07** — Named Chief Executive Officer of Pinwheel, succeeding co-founder Kurtis Lin, who became Executive Chairman.
- **2025-09** — Pinwheel and Bankjoy announced a partnership to transform account activation with Switch Kit.

## Links

- Website: https://pinwheelapi.com
- LinkedIn: http://www.linkedin.com/in/jaimeson-rice
- Twitter/X: https://twitter.com/PinwheelAPI
- Facebook: https://facebook.com/getpinwheel

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Profile page: https://yespress.io/jaimeson-rice
Published by YesPress — https://yespress.io
Last updated: 2026-06-12