# Jag Lamba

> Jagmeet "Jag" Lamba is the founder and CEO of Certa.ai, an enterprise software company built to untangle the slow, fragmented work of onboarding and monitoring outside vendors. A computer science graduate, former software engineer, Wharton MBA and longtime McKinsey consultant, Lamba moved from India to New York in 1998 with $2,000. He founded Certa in 2016 after seeing the same third-party bottlenecks from several sides of business. The company later raised a $15 million Series A and a $35 million Series B, and says its platform has processed more than 10 million entities across more than 120 countries.

- **Role:** Founder and CEO at Certa.ai
- **Organizations:** Certa.ai, McKinsey & Company, Sonoma Management Partners, Techstars, Edmund Hillary Fellowship
- **Education:** Bachelor's degree in Computer Science, Pune Institute of Computer Technology, MBA in Finance and Marketing, The Wharton School, University of Pennsylvania
- **Known for:** Founded Certa and developed it into a global third-party management platform used across more than 120 countries., Led Certa through a $15 million Series A in 2022 and a $35 million Series B in 2023, bringing disclosed total funding to more than $50 million., Certa reports processing more than 10 million entities for more than 100,000 users and supporting more than 50 languages.

## Career timeline

- **1996-1998** — Worked as a senior software developer after studying computer science.
- **1998** — Moved from India to New York at age 22 with $2,000.
- **1999-2010** — Worked at McKinsey & Company, ultimately in strategy consulting, advising large organizations.
- **2005-2007** — Earned an MBA from the Wharton School while working at McKinsey.
- **2010-2012** — Served as a senior vice president at Sonoma Management Partners, an India-focused investment firm.
- **2012-2015** — Pursued entrepreneurial ideas and participated in the Techstars ecosystem.
- **2016** — Founded Certa to simplify third-party onboarding and lifecycle management.
- **2022** — Certa announced a $15 million Series A led by Point72 Ventures.
- **2023** — Certa announced a $35 million Series B co-led by Fin Capital and Vertex Ventures Southeast Asia and India.
- **2024-2025** — Lamba spoke publicly about applying generative AI to procurement, compliance, third-party risk and supply-chain sustainability.

## Achievements

- Founded Certa and developed it into a global third-party management platform used across more than 120 countries.
- Led Certa through a $15 million Series A in 2022 and a $35 million Series B in 2023, bringing disclosed total funding to more than $50 million.
- Certa reports processing more than 10 million entities for more than 100,000 users and supporting more than 50 languages.
- Built a career spanning software engineering, product management, strategy consulting, venture investing and enterprise software leadership.

## Latest updates

- **2025-11** — Certa announced that its Third Party Operating System received GOLT STAR certification across ten core capabilities.
- **2025-01** — Lamba discussed generative AI, risk management and change leadership on the Sourcing Industry Landscape podcast.
- **2025-01** — He appeared on the Risk Management Show to discuss AI, automation and regulatory changes affecting third-party risk management.
- **2024-06** — He published a practical seven-question guide to evaluating third parties in Supply & Demand Chain Executive.

## Links

- Website: https://certa.ai
- LinkedIn: https://www.linkedin.com/in/jlamba/
- Twitter/X: https://twitter.com/jlamba

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Profile page: https://yespress.io/jag-lamba
Published by YesPress — https://yespress.io
Last updated: 2026-09-27