# Jaffe

> Jaffe is a privately held U.S. marketing, branding, public relations and business-development agency devoted to law firms, lawyers, legal associations and legal-industry vendors. Founded by legal-marketing pioneer Jay M. Jaffe in 1978, directly after a landmark Supreme Court decision loosened restrictions on lawyer advertising, the agency now combines media relations, crisis work, rankings strategy, brand discovery, content, websites, SEO, social media, video, podcasts and sales training. Its useful distinction is not one isolated service but an integrated, legal-only practice staffed by senior consultants working virtually across the country.

- **Founded:** 1978
- **Headquarters:** Washington, United States
- **Founders:** Jay M. Jaffe (Founder and former CEO)
- **Team size:** 37 employees (estimate supplied with the profile); LinkedIn lists the company in the 11-50 employee band
- **Products:** Legal public relations, RankingsForLawyers, Branding and creative services, Website and digital marketing, Content and social media
- **Notable:** Built a legal-industry-only agency in 1978, immediately after Bates v. State Bar of Arizona changed the lawyer-advertising landscape., Published case study: replaced risky, outdated SEO practices and recorded a 35% traffic increase, with organic traffic averaging 30% higher over the following six months year over year., Published case study: consolidated a firm's website and previously unindexed blog, followed by a 46% quarterly traffic increase, a 61% organic-search increase and an average of 30 qualified website leads per month.

## Products & services

- **Legal public relations** — Media relations, crisis communications, litigation PR, campaign development and media training designed around the legal market.
- **RankingsForLawyers** — Research, opportunity vetting, interviews, writing and submission strategy for credible legal rankings and awards.
- **Branding and creative services** — Brand discovery, competitive analysis, positioning, naming, visual identity, campaigns and internal communications.
- **Website and digital marketing** — Digital strategy, website design and development, user-experience audits, SEO, email and targeted advertising.
- **Content and social media** — Thought-leadership strategy, writing, editing, distribution and social programs for firms and attorneys.
- **Multimedia** — Video and podcast strategy and production for legal brands and individual lawyers.
- **Business development** — Firmwide training, retreats, pitch strategy and recurring individual coaching for lawyers.

## Achievements

- Built a legal-industry-only agency in 1978, immediately after Bates v. State Bar of Arizona changed the lawyer-advertising landscape.
- Published case study: replaced risky, outdated SEO practices and recorded a 35% traffic increase, with organic traffic averaging 30% higher over the following six months year over year.
- Published case study: consolidated a firm's website and previously unindexed blog, followed by a 46% quarterly traffic increase, a 61% organic-search increase and an average of 30 qualified website leads per month.
- Published case study: its first submission placed Beirne, Maynard & Parsons on the National Law Journal Midsize Hot List.
- Five Jaffe professionals were selected for Lawdragon's 2025 Global 100 Leaders in Legal Strategy & Consulting.
- Recognized in Law.com's 2026 Best of The Legal Intelligencer in the Marketing/Public Relations category.
- Recipient of Legal Marketing Association Your Honor Awards and recognition from the National Law Journal and PR Daily.

## Latest updates

- **2026-08** — Recognized in Law.com's 2026 Best of The Legal Intelligencer in the Marketing/Public Relations category.
- **2026-07** — Published guidance on reducing candidate drop-off in law-firm lateral recruiting.
- **2026-05** — Published commentary on why law-firm language can sound outdated to modern clients.
- **2025-06** — Published a 2025 media-relations briefing centered on relevance and reporter beats.
- **2025** — Five members of the agency were named to Lawdragon's Global 100 Leaders in Legal Strategy & Consulting.

## Links

- Website: https://www.jaffepr.com
- LinkedIn: https://www.linkedin.com/company/jaffe-pr
- Twitter/X: https://twitter.com/JaffePR
- Facebook: https://www.facebook.com/JaffePR

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Profile page: https://yespress.io/jaffe
Published by YesPress — https://yespress.io
Last updated: 2026-09-19