# Jae Park

> Jae Bin Park is the Seoul-based CEO and co-founder of Beauty Selection, the company behind Biodance. Formerly responsible for Hyperconnect’s Middle Eastern business, he built a consumer business with Mihwa Kim, emphasising product quality and repeat customers before concentrating resources on international growth. Biodance’s expansion has taken the company into Amazon and major retail partnerships including Sephora.

- **Role:** CEO at Beauty Selection
- **Organizations:** Beauty Selection, Biodance, Hyperconnect, Altos Ventures, Beauty Selection UK Ltd
- **Nationality:** South Korean
- **Known for:** Co-built Beauty Selection and led its international expansion through Biodance., Beauty Selection reported approximately KRW 250 billion in 2025 revenue., Biodance was reported sold in more than 90 countries in July 2026.

## Career timeline

- **—** — Interned at Altos Ventures before working at Hyperconnect; the internship year is not established.
- **2016–2019** — Led Hyperconnect’s global business team responsible for the Middle East.
- **2019** — Worked with Mihwa Kim on social-media group-purchase experiments involving selected products.
- **2020** — Beauty Selection incorporated in January.
- **2021** — Biodance launched; Mihwa Kim handed the CEO role to Park in September.
- **2022** — Biodance entered Amazon in the United States; Beauty Selection raised Series A capital.
- **2023** — Biodance entered Olive Young in South Korea.
- **2024** — Company resources concentrated on Biodance’s international expansion.
- **2025** — Biodance expanded into Sephora in the United States.
- **2026** — Appointed director of Beauty Selection UK Ltd in July; Beauty Selection announced COO, CCO and international advisory appointments in October.

## Achievements

- Co-built Beauty Selection and led its international expansion through Biodance.
- Beauty Selection reported approximately KRW 250 billion in 2025 revenue.
- Biodance was reported sold in more than 90 countries in July 2026.
- Biodance announced distribution in more than 400 Sephora stores in the United States in March 2025.

## Latest updates

- **2026-10** — Beauty Selection announced Sanghoon Lee as COO, Geonsik Shin as CCO, and Andrew Stanleick as an advisory board member supporting North America and Europe.
- **2026-07** — Appointed director of Beauty Selection UK Ltd on July 17.
- **2026-07** — July coverage reported approximately KRW 250 billion in 2025 company revenue and Biodance sales in more than 90 countries.

## Links

- Website: https://www.beautyselection.co.kr/
- LinkedIn: https://www.linkedin.com/in/jae-bin-park-915b08b2/

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Profile page: https://yespress.io/jae-park
Published by YesPress — https://yespress.io
Last updated: 2026-10-07