# Jae Bin Park

> Jae Bin Park is the Seoul-based co-founder and CEO of Beauty Selection, the company behind Biodance. Previously a Hyperconnect global business leader responsible for the Middle East, he built the business with Mihwa Kim, moving from influencer commerce toward a concentrated international beauty business. His public accounts emphasise experimentation, customer feedback and the organisational demands of growth.

- **Role:** Co-founder and CEO at Beauty Selection (Biodance)
- **Organizations:** Beauty Selection (뷰티셀렉션), Biodance, Hyperconnect, Altos Ventures, Beauty Selection UK Ltd
- **Nationality:** South Korean
- **Education:** New York University
- **Known for:** Co-built Beauty Selection and the business behind Biodance with Mihwa Kim., Led a business that reported about KRW 250 billion in 2025 revenue., Beauty Selection completed a reported KRW 13 billion Series A in 2022.

## Career timeline

- **2016-2019** — Led Hyperconnect’s global business team responsible for the Middle East.
- **2019** — Early Beauty Selection commerce experiments with Mihwa Kim.
- **2020** — Beauty Selection incorporated.
- **2021** — Biodance launched.
- **2022** — Biodance entered Amazon in the United States; Beauty Selection completed a reported KRW 13 billion Series A round.
- **2023** — Biodance entered Olive Young; the company explored growth beyond its original influencer channel.
- **2024** — Concentrated company resources on Biodance’s international expansion.
- **2025** — Biodance expanded into Sephora in the United States.
- **2026** — Became a director of Beauty Selection UK Ltd on July 17; company announced additional operations and commercial leadership in October.

## Achievements

- Co-built Beauty Selection and the business behind Biodance with Mihwa Kim.
- Led a business that reported about KRW 250 billion in 2025 revenue.
- Beauty Selection completed a reported KRW 13 billion Series A in 2022.
- Biodance expanded into more than 400 US Sephora stores, announced in March 2025.

## Latest updates

- **2026-10** — Beauty Selection announced Sanghoon Lee as COO, Geonsik Shin as CCO and Andrew Stanleick as an advisory board member.
- **2026-07** — Public reporting put 2025 company sales at approximately KRW 250 billion and described further international expansion.
- **2026-07** — Companies House records Park’s appointment as a director of Beauty Selection UK Ltd on July 17.

## Links

- LinkedIn: https://kr.linkedin.com/in/jae-bin-park-915b08b2

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Profile page: https://yespress.io/jae-bin-park
Published by YesPress — https://yespress.io
Last updated: 2026-10-27