# Jade Watson

> Jade Watson is the Chief Marketing Officer of Fit & Fresh Inc. (trading as Fit + Fresh), the Providence, Rhode Island company that helped invent the fashionable insulated lunch bag category more than two decades ago. She joined in April 2018 after a long run in global brand management at Hasbro, where she climbed from associate manager to Director of Global Brand Strategy and Marketing. At Fit + Fresh she oversees marketing, digital and consumer strategy for a catalogue of lunch totes, coolers, bento boxes, storage containers and reusable ice packs sold through Target, Walmart, Amazon and a Shopify Plus direct-to-consumer store, inside a business that is roughly 85% women and describes its purpose as helping women eat well without giving up style.

- **Role:** Chief Marketing Officer at Fit & Fresh Inc. (Fit + Fresh)
- **Organizations:** Fit & Fresh Inc. (Fit + Fresh / Medport LLC), Hasbro, Inc.
- **Nationality:** American
- **Education:** Master of Business Administration (MBA), Northeastern University - Graduate School of Business Administration
- **Known for:** Chief Marketing Officer of Fit & Fresh Inc. since April 2018, Rose to Director of Global Brand Strategy and Marketing at Hasbro before moving into the C-suite, Leads marketing for a brand distributed in tens of thousands of retail locations including Target, Walmart, Amazon and Sam's Club

## Career timeline

- **2013-2014** — Completes an MBA at Northeastern University's Graduate School of Business Administration
- **pre-2018** — Series of global brand management roles at Hasbro in Rhode Island, rising from development associate manager to Director, Global Brand Strategy and Marketing
- **2018** — Joins Fit & Fresh Inc. in Providence, Rhode Island as Chief Marketing Officer (April 2018)
- **2020** — Appears with VP of Sales Sasha Corrente on WJAR NBC10's Studio 10 segment about the Providence-based, women-led lunch bag company (October 19, 2020)
- **2021** — Fit & Fresh partners with private equity firm CID Capital to expand digital presence, supply chain and product development
- **2018-present** — Leads marketing, digital and consumer strategy across retail and direct-to-consumer channels for Fit + Fresh

## Achievements

- Chief Marketing Officer of Fit & Fresh Inc. since April 2018
- Rose to Director of Global Brand Strategy and Marketing at Hasbro before moving into the C-suite
- Leads marketing for a brand distributed in tens of thousands of retail locations including Target, Walmart, Amazon and Sam's Club
- Oversees consumer-centric strategy, product value positioning and distribution channel expansion at Fit + Fresh
- Helps steward a category - fashionable insulated lunch - that Fit + Fresh established more than 20 years ago

## Latest updates

- **2021-01** — Fit & Fresh partnered with private equity firm CID Capital to accelerate digital, supply chain and product development
- **2025-05** — Fit & Fresh Inc. reported around 54 employees and continued distribution through Target, Walmart, Amazon and Sam's Club, with a Shopify Plus direct-to-consumer store

## Links

- Website: https://fit-fresh.com
- LinkedIn: http://www.linkedin.com/in/jade-watson-5588991a

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Profile page: https://yespress.io/jade-watson
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Last updated: 2026-07-27