# Jacob Larsen

> Jacob 'Jake' Larsen is an Orem, Utah-based fitness coach and co-founder of Steadfast Coaching. After a career spanning retail, HR technology, and software sales, he turned a long-running coaching practice into a virtual business with co-founder Heather. Steadfast emphasizes individualized training, nutrition guidance, weekly accountability, and consistency over quick fixes, and says its founders have worked with more than 500 clients.

- **Role:** Co-founder and coach at Steadfast Coaching
- **Organizations:** Steadfast Coaching, Awardco, Podium, O.C. Tanner, L8R Lifestyle, Utah Valley University
- **Nationality:** American
- **Education:** Bachelor's degree; studies focused on human resource management, business management, and organizational development, Utah Valley University
- **Known for:** Co-founded Steadfast Coaching, a virtual fitness and lifestyle coaching business., Steadfast says its founders have helped more than 500 clients., Built a coaching model around individualized programs, weekly check-ins, video feedback, nutrition guidance, and progress tracking.

## Career timeline

- **2016-2017** — Worked as marketing manager at Union Title.
- **2017-2018** — Worked as a customer service consultant at Wayfair.
- **2018-2019** — Managed a T-Mobile retail store.
- **2019-2020** — Worked in enterprise business development at O.C. Tanner.
- **2020-2024** — Coached through L8R Lifestyle while continuing a parallel career in sales.
- **2020-2021** — Served as an account executive at Carrus.
- **2021-2023** — Held account executive and enterprise strategic solutions roles at Podium.
- **2024-2025** — Worked as an enterprise rewards and recognition consultant at Awardco.
- **2024-present** — Founded Steadfast Coaching with Heather and became its owner and head coach.
- **2025-present** — A public employment directory lists Larsen as a sales specialist at FireAvert alongside his coaching business.

## Achievements

- Co-founded Steadfast Coaching, a virtual fitness and lifestyle coaching business.
- Steadfast says its founders have helped more than 500 clients.
- Built a coaching model around individualized programs, weekly check-ins, video feedback, nutrition guidance, and progress tracking.
- Maintained a coaching practice for several years while working in customer-facing and enterprise sales roles.

## Latest updates

- **2025-09** — A public employment directory lists Larsen as joining FireAvert as a sales specialist while continuing to lead Steadfast.
- **2024-10** — Larsen launched Steadfast as founder, owner, and head coach after several years coaching through L8R Lifestyle.

## Links

- Website: https://www.trainsteadfast.com/
- LinkedIn: https://www.linkedin.com/in/thejacoblarsen
- Instagram: https://www.instagram.com/larsen_fitness42

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Profile page: https://yespress.io/jacob-larsen
Published by YesPress — https://yespress.io
Last updated: 2026-09-27