# Jaclyn Fu

> Jaclyn Fu is the co-founder and co-CEO of Pepper, the direct-to-consumer bra brand built for small-chested women that grew from a Kickstarter funded in 10 hours into an eight-figure company that has sold more than one million bras. A UC Berkeley graduate and former product marketer at Mozilla, Etsy and Conversocial, she turned four words scribbled on a road trip - 'bras for Asian Americans' - into a movement to redefine how small chests are seen. She and co-founder Lia Winograd landed on Forbes' 2020 30 Under 30 list for Retail & Commerce.

- **Role:** Co-Founder & Co-CEO at Pepper
- **Organizations:** Pepper (Wear Pepper), Mozilla, Etsy, Conversocial
- **Nationality:** American
- **Education:** Undergraduate degree, University of California, Berkeley
- **Known for:** Forbes 30 Under 30 (2020), Retail & Commerce, Built Pepper into an eight-figure direct-to-consumer brand, Sold more than one million bras

## Career timeline

- **pre-2017** — Led product marketing at tech companies including Mozilla, Etsy and Conversocial in San Francisco and New York City
- **2017** — Co-founded Pepper with Lia Winograd; launched the 'All You' bra on Kickstarter, funded 100% in 10 hours and exceeding the $10,000 goal by 370%
- **2017** — Quit her job to run Pepper full-time after the Kickstarter funded
- **2020** — Pepper raised a $2M seed round; Fu and Winograd named to Forbes 30 Under 30 (Retail & Commerce)
- **2022** — Pepper launched its 'NOT SORRY' campaign
- **ongoing** — Pepper surpasses one million bras sold, expanding into lingerie, swimwear and apparel, entirely direct-to-consumer

## Achievements

- Forbes 30 Under 30 (2020), Retail & Commerce
- Built Pepper into an eight-figure direct-to-consumer brand
- Sold more than one million bras
- Kickstarter funded 100% in 10 hours, beating the goal by 370%
- Gold House honoree
- Registered yoga instructor

## Latest updates

- **2022-09** — Pepper launched its 'NOT SORRY' brand campaign
- **2020-04** — Pepper raised a $2M seed round and the founders were named to Forbes 30 Under 30

## Links

- Website: https://wearpepper.com
- LinkedIn: http://www.linkedin.com/in/jaclynfu
- Twitter/X: https://twitter.com/jaclyn_fu
- Instagram: https://www.instagram.com/jaclyn_fu/
- Facebook: https://www.facebook.com/p/Jaclyn-Fu-100070070510264/

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Profile page: https://yespress.io/jaclyn-fu
Published by YesPress — https://yespress.io
Last updated: 2026-06-24