# Jackson Noel

> Jackson Noel is an Appcues co-founder, former CEO and board member whose work centers on user onboarding, product adoption and customer retention. Before Appcues, he worked in growth at Testive and investment analysis at GE Capital. He moved to a board role when Ryan Barry became CEO in March 2025.

- **Role:** Co-founder and board member at Appcues
- **Organizations:** Appcues, Testive, GE Capital
- **Education:** MBA, Harvard Business School, Bucknell University
- **Known for:** Co-founded Appcues with Jonathan Kim., Led Appcues during its January 2022 $32.1 million Series B announcement., Helped develop a no-code business around software onboarding and product adoption.

## Career timeline

- **Before 2011** — Worked for three years as an investment analyst at GE Capital.
- **2011-2013** — Attended Harvard Business School.
- **Before Appcues** — Worked in growth at Testive in Boston.
- **2013-2014** — Joined Jonathan Kim to build Appcues; public accounts differ between the founding year and the start of operations.
- **2015** — Published a guest essay advising early startups to onboard users manually before optimizing automated onboarding.
- **2019** — Publicly identified as Appcues CEO in the company’s July product-led growth announcement.
- **2021** — Announced Appcues’ no-code tracking and analytics capabilities.
- **2022** — Led Appcues at the announcement of a $32.1 million Series B.
- **2025** — Moved from CEO to the board as Ryan Barry became chief executive in March.

## Achievements

- Co-founded Appcues with Jonathan Kim.
- Led Appcues during its January 2022 $32.1 million Series B announcement.
- Helped develop a no-code business around software onboarding and product adoption.
- Published educational writing on onboarding, churn and customer research.

## Latest updates

- **2026-06** — Appcues lists a guide under Noel’s byline, dated June 5, 2026, about identifying a product’s first wow moment; this is the page’s displayed date, not evidence of a new operating role.
- **2025-03** — Ryan Barry appointed Appcues CEO; Noel transitioned to the board.
- **2025-02** — Announced Appcues’ out-of-product messaging suite after a beta with nearly 50 customers.

## Links

- LinkedIn: https://www.linkedin.com/in/jacksonnoel/
- Twitter/X: https://twitter.com/jacksonjonson

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Profile page: https://yespress.io/jackson-noel
Published by YesPress — https://yespress.io
Last updated: 2026-10-22