# Jack Reynolds

> Jack Reynolds is the Chief Marketing Officer of Free People and its activewear offshoot FP Movement, both part of Philadelphia-based Urban Outfitters, Inc. (URBN). He was promoted to the CMO role in April 2021 after several years running e-commerce and digital marketing for the brand, and before that spent roughly 13 years at Bertelsmann Media Group managing online and direct programs. He studied English and Philosophy at Dickinson College and originally wanted to work in music as an A&R representative, drifting into marketing while figuring out how to promote artists. Under his marketing leadership, FP Movement has grown from a single 2020 store into a fast-expanding activewear label, backed by campaigns like the 2024 Anomaly-created "Stand Out, Never Still" (starring a pink sheep named Tilly and five Olympic hopefuls) and the 2025 signing of snowboarder Bea Kim as the brand's first winter-sports ambassador ahead of the 2026 Winter Olympics.

- **Role:** Chief Marketing Officer at Free People (Urban Outfitters, Inc.)
- **Organizations:** Free People, FP Movement, Urban Outfitters, Inc. (URBN), Bertelsmann Media Group
- **Nationality:** American
- **Education:** BA, English & Philosophy, Dickinson College
- **Known for:** Promoted to Chief Marketing Officer of Free People in April 2021 after leading e-commerce and digital marketing for the brand., Serves as CMO for both Free People and its activewear label FP Movement., Oversaw marketing during FP Movement's expansion from a single standalone store in 2020 to 37 U.S. locations by early 2024, with plans for at least 25 more.

## Career timeline

- **1991-1995** — Studies English and Philosophy at Dickinson College in Carlisle, Pennsylvania.
- **1990s** — Sets out to work in the music industry as an A&R representative; moves toward marketing while building promotional strategies for artists.
- **c. 1996-2010s** — Spends roughly 13 years at Bertelsmann Media Group managing online and direct programs.
- **c. 2016** — Joins Free People, part of Urban Outfitters, Inc., in e-commerce and digital marketing leadership.
- **2020** — FP Movement opens its first standalone store, beginning the activewear brand's physical expansion.
- **2021-04** — Promoted to Chief Marketing Officer of Free People.
- **2021-09** — Appears on The CMO Podcast with Jim Stengel (episode 152) to discuss five-year plans and brand building.
- **2024-01** — FP Movement launches 'Stand Out, Never Still', its largest campaign to date, created with agency Anomaly.
- **2025-10** — Announces FP Movement's first winter-sports athlete ambassador, snowboarder Bea Kim, ahead of the 2026 Winter Olympics.

## Achievements

- Promoted to Chief Marketing Officer of Free People in April 2021 after leading e-commerce and digital marketing for the brand.
- Serves as CMO for both Free People and its activewear label FP Movement.
- Oversaw marketing during FP Movement's expansion from a single standalone store in 2020 to 37 U.S. locations by early 2024, with plans for at least 25 more.
- Marketing lead during a period in which FP Movement reported roughly 30% year-over-year sales growth and non-comparable sales growth above 200%.
- Oversaw 'Stand Out, Never Still' (January 2024), FP Movement's largest campaign to date, produced with Anomaly and featuring five 2024 Olympic hopefuls.
- Signed snowboarder Bea Kim as FP Movement's first winter-sports athlete ambassador in October 2025.

## Latest updates

- **2025-10** — Announced FP Movement's first winter-sports ambassador, 18-year-old snowboarder Bea Kim, who will be the brand's exclusive activewear partner through competition and Winter Olympics campaigns.
- **2024-01** — FP Movement launched 'Stand Out, Never Still' with Anomaly - a 30-second brand film across connected TV, social, out-of-home and print.

## Links

- Website: https://freepeople.com
- LinkedIn: http://www.linkedin.com/in/jack-reynolds-a276449

---

Profile page: https://yespress.io/jack-reynolds
Published by YesPress — https://yespress.io
Last updated: 2026-07-27