# Jack Lu

> Jack Lu is the Chinese-Australian co-founder and CEO of Magic Eden, the Solana NFT marketplace launched in 2021 with Sidney Zhang, Zhuoxun Yin and Zhuojie Zhou. His route through consulting, Google and FTX preceded a rapid rise, multichain expansion and a 2026 shift toward Solana collectibles and the Dicey gaming platform.

- **Role:** Co-founder and CEO at Magic Eden; co-founder of Dicey
- **Organizations:** Magic Eden, Dicey, FTX, Google, Boston Consulting Group, HelloBlock
- **Nationality:** Chinese-Australian
- **Education:** Commerce and Law, Monash University
- **Known for:** Co-founded Magic Eden, which became a leading Solana NFT marketplace in 2022., Helped lead Magic Eden to a $130 million Series B round at a $1.6 billion valuation in June 2022., Built creator launch tools alongside a secondary NFT marketplace.

## Career timeline

- **2013** — Visited Sidney Zhang’s early Bitcoin startup HelloBlock in Boston, then returned to Australia.
- **2015-2018** — Worked as a consultant at Boston Consulting Group (years reported by FinNotes).
- **2018-2021** — Worked in product management at Google (years reported by FinNotes).
- **2021** — Worked in partnerships and corporate development at FTX before co-founding Magic Eden.
- **2021-09** — Launched Magic Eden with Sidney Zhang, Zhuoxun Yin and Zhuojie Zhou.
- **2022-06** — Magic Eden announced a $130 million financing at a $1.6 billion valuation.
- **2023-2024** — Led expansion beyond Solana NFTs to Ethereum, Polygon and Bitcoin assets.
- **2025** — The team began building Dicey as NFT demand remained weak.
- **2026-02** — Announced the wind-down of Magic Eden’s Bitcoin and EVM NFT markets to focus on Solana products and Dicey.
- **2026-09** — Discussed Dicey’s early operations and his lessons from Magic Eden in a published interview.

## Achievements

- Co-founded Magic Eden, which became a leading Solana NFT marketplace in 2022.
- Helped lead Magic Eden to a $130 million Series B round at a $1.6 billion valuation in June 2022.
- Built creator launch tools alongside a secondary NFT marketplace.
- Led Magic Eden through a multichain expansion and a subsequent 2026 refocus.

## Latest updates

- **2026-09** — In an interview, Lu discussed Dicey’s product strategy, early customer learning and Magic Eden’s pivot; the figures he gave were self-reported.
- **2026-02** — Announced plans to wind down Magic Eden’s Bitcoin and EVM NFT markets and concentrate on Solana and Dicey.

## Links

- LinkedIn: https://www.linkedin.com/in/jacktanlu/
- Twitter/X: https://x.com/0xLeoInRio

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Profile page: https://yespress.io/jack-lu
Published by YesPress — https://yespress.io
Last updated: 2026-09-29