# J&J Snack Foods Corp

> J&J Snack Foods Corp is the Mount Laurel, New Jersey manufacturer behind an outsized share of America's impulse snacks - SuperPretzel soft pretzels, ICEE and Slush Puppie frozen drinks, Dippin' Dots, Luigi's Real Italian Ice and funnel cakes. Founded in 1971 when Gerald Shreiber bought a bankrupt pretzel company for $72,100, it now runs a roughly $1.58 billion business across foodservice, retail supermarkets and frozen beverages, selling to stadiums, theme parks, movie theaters, convenience stores and supermarket freezer aisles nationwide.

- **Founded:** 1971
- **Headquarters:** Mount Laurel, New Jersey, United States
- **Founders:** Gerald B. Shreiber (Founder & Chairman (Chairman Emeritus, 2023))
- **Team size:** ~4,600 employees
- **Products:** SuperPretzel, ICEE / Slush Puppie / Arctic Blast, Dippin' Dots, Luigi's Real Italian Ice & Whole Fruit, Churros, funnel cakes & handhelds
- **Notable:** Pioneered the retail soft-pretzel category with SuperPretzel (trademark 1973)., Grew from an 8-employee, $400,000 bankrupt pretzel maker to roughly $1.58 billion in annual sales., Built a portfolio of 25+ brands across six snack categories and 175+ facilities.

## Products & services

- **SuperPretzel** — Flagship soft pretzel brand sold frozen in retail and hot at foodservice outlets; widely credited with creating the retail soft-pretzel category.
- **ICEE / Slush Puppie / Arctic Blast** — Frozen carbonated and non-carbonated beverage brands, sold through a machine-and-syrup model to c-stores, theaters, theme parks and stadiums.
- **Dippin' Dots** — Flash-frozen beaded ice cream, 'the Ice Cream of the Future,' acquired by J&J in 2022 for $222 million.
- **Luigi's Real Italian Ice & Whole Fruit** — Frozen Italian ice, sorbet and fruit bars for the retail supermarket freezer aisle.
- **Churros, funnel cakes & handhelds** — Tio Pepe's/California Churros, Hola Churros, The Funnel Cake Factory and Patio burritos for foodservice and retail.
- **Bakery products** — Mary B's biscuits, Daddy Ray's snack bars and Mrs. Goodcookie cookies for retail and institutional customers.

## Achievements

- Pioneered the retail soft-pretzel category with SuperPretzel (trademark 1973).
- Grew from an 8-employee, $400,000 bankrupt pretzel maker to roughly $1.58 billion in annual sales.
- Built a portfolio of 25+ brands across six snack categories and 175+ facilities.
- Acquired Dippin' Dots for $222 million in 2022 and grew its sales from ~$34M to ~$95M by FY2024.
- Long-running dividend payer as a component of the S&P SmallCap 600.

## Latest updates

- **2025-11** — Reported fiscal 2025 results: sales of roughly $1.58 billion with net earnings down year over year amid costs from its Project Apollo transformation program.
- **2025-11** — Declared a quarterly cash dividend of $0.80 per share, payable January 2026.
- **2024-12** — Shawn Munsell became Chief Financial Officer, succeeding the retiring Ken Plunk.
- **2024-05** — Founder Gerald B. Shreiber died at age 84.

## Links

- Website: https://jjsnack.com
- LinkedIn: https://www.linkedin.com/company/j&j-snack-foods
- Twitter/X: https://twitter.com/jjsnackfoods
- Facebook: https://facebook.com/people/J-J-Snack-Foods-Corp/100067706256149/

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Published by YesPress — https://yespress.io
Last updated: 2026-08-13