# Iyad Aldalooj

> Iyad Aldalooj is the Saudi co-founder and CEO of penny., a procurement software company founded in 2020. A former Careem general manager and marketing director, he studied civil engineering at the University of Nebraska-Lincoln and earned an MBA at Bellevue University. His public writing focuses on enterprise software, leadership, and building Saudi technology products for international markets.

- **Role:** Co-Founder & CEO at penny.
- **Organizations:** penny., Careem, Saudi Leadership Society, Misk 2030 Leaders Program, SACO, Judah Capital
- **Nationality:** Saudi Arabian
- **Education:** Bachelor’s degree in Civil Engineering, University of Nebraska-Lincoln, Master’s degree in Civil Engineering, University of Nebraska-Lincoln, MBA, Bellevue University, Leadership certificate, ESADE Business School
- **Known for:** Co-founded Penny Software with Majid Aldalooj, Mohamad Ibrahim and Hemadri Seelamsetty., Led Penny as it announced a $1.35 million seed investment in September 2020 and a $5 million seed round in January 2022., Penny was included in the 2021 ProcureTech100 selection.

## Career timeline

- **2017–2020** — Served as a general manager at Careem; also held a Saudi marketing director role.
- **2020** — Co-founded Penny Software.
- **2022** — Penny announced a $5 million seed round led by Outliers Venture Capital.
- **2022** — A 2023 official résumé lists a partner and investor manager role at Judah Capital beginning in 2022.
- **2024** — Appeared on The TWENTY30 and spoke at Web Summit Qatar.
- **2026** — Published essays on enterprise SaaS and international expansion for Saudi technology companies.

## Achievements

- Co-founded Penny Software with Majid Aldalooj, Mohamad Ibrahim and Hemadri Seelamsetty.
- Led Penny as it announced a $1.35 million seed investment in September 2020 and a $5 million seed round in January 2022.
- Penny was included in the 2021 ProcureTech100 selection.
- Listed as a SACO board member in the Web Summit speaker biography.

## Latest updates

- **2026-09** — Published an Arabic essay asking how Saudi technology companies can expand globally.
- **2026-07** — Published a Medium essay arguing enterprise SaaS needs to adapt through service, customization, and AI.
- **2026-01** — A Penny article under his byline discussed procurement teams focusing on business value, supplier relationships, and digital workflows.

## Links

- Website: https://penny.co/
- LinkedIn: https://www.linkedin.com/in/iyad-aldalooj-a0694496/

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Profile page: https://yespress.io/iyad-aldalooj
Published by YesPress — https://yespress.io
Last updated: 2026-10-16