# Ivan Lvov

> Ivan Lvov is the CEO of TraceAir Technologies, a Seattle-founded construction site intelligence platform that uses drone data and AI to help homebuilders and land developers measure, verify, and manage grading and earthwork from land acquisition through finished lots. He joined TraceAir in 2016 as Chief Strategy Officer and stepped into the CEO role in September 2025, succeeding co-founder Maria Khokhlova. Before TraceAir he spent years scaling a digital mapping and navigation franchise (2GIS) to 16 offices and 450 employees, and he holds an MSx degree from Stanford Graduate School of Business.

- **Role:** Chief Executive Officer at TraceAir Technologies
- **Organizations:** TraceAir Technologies, WayWeHire, 2GIS, Stanford Graduate School of Business
- **Nationality:** Russian
- **Education:** MSx (Master of Science in Management), Sloan/MSx Fellow, Stanford Graduate School of Business, MBA, IBS / IBDA
- **Known for:** Appointed CEO of TraceAir Technologies in September 2025 after nearly a decade with the company, As Chief Strategy Officer, helped grow TraceAir into a platform used by 17 of the top 20 US homebuilders, Helped scale TraceAir to nearly 300 active accounts across North America and a global team of 170+ across the US, Armenia, and Spain

## Career timeline

- **2006** — Completed undergraduate studies (2001-2006)
- **2010** — Earned an MBA (IBS/IBDA, 2008-2010)
- **pre-2015** — Held leadership roles at 2GIS, a digital mapping and navigation company, rising through franchise, regional, and commercial director roles and expanding the franchise chain to 16 offices and 450 employees
- **2015** — Began the one-year MSx program at Stanford Graduate School of Business as a Sloan/MSx Fellow
- **2016** — Joined TraceAir as Chief Strategy Officer, leading customer development and growth strategy; co-founded WayWeHire
- **2024** — TraceAir raised a $25M Series B (May 2024)
- **2025** — Appointed Chief Executive Officer of TraceAir on September 29, 2025, succeeding co-founder Maria Khokhlova

## Achievements

- Appointed CEO of TraceAir Technologies in September 2025 after nearly a decade with the company
- As Chief Strategy Officer, helped grow TraceAir into a platform used by 17 of the top 20 US homebuilders
- Helped scale TraceAir to nearly 300 active accounts across North America and a global team of 170+ across the US, Armenia, and Spain
- Previously scaled a digital mapping and navigation franchise (2GIS) to 16 offices and 450 employees, generating roughly one-sixth of company revenue
- Stanford Graduate School of Business MSx graduate

## Latest updates

- **2025-09** — Named Chief Executive Officer of TraceAir, succeeding co-founder Maria Khokhlova, who moved to a strategic advisory role.
- **2025** — TraceAir marked its 10-year anniversary, serving nearly 300 active accounts across North America.

## Links

- Website: https://www.traceair.net
- LinkedIn: https://www.linkedin.com/in/ivanlvov/

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Profile page: https://yespress.io/ivan-lvov
Published by YesPress — https://yespress.io
Last updated: 2026-07-16