# iuvity

> iuvity, legally TODO1 Services, Inc., supplies digital banking channels, fraud prevention, analytics and integration software to financial institutions across the Americas. Its platform connects customer experiences to banking systems; PROFILER assesses transaction risk and SARA helps improve existing antifraud rules. Aquila acquired the business in 2023.

- **Founded:** 2000
- **Headquarters:** Pembroke Pines, United States
- **Founders:** Nathalia Landeta (Co-founder; former operations executive), Felipe Uribe (Co-founder; former CEO)
- **Products:** Digital Channels / iuviBANKING, Open Service Platform / iuviOPEN, iuviPROFILER / PROFILER, SARA, PÁGALO
- **Notable:** Company history records ISO 27001 certification in 2021., Company reports SOC 1 Type 2 / SSAE 18 compliance., Neo4j reports doubled fraud detection at the same false-positive rate in a comparative deployment.

## Products & services

- **Digital Channels / iuviBANKING** — Mobile and web banking for consumer and business customers, including authentication, payments, transfers and customer communication.
- **Open Service Platform / iuviOPEN** — Integration and orchestration platform with 300+ APIs, configurable journeys and connections to core systems.
- **iuviPROFILER / PROFILER** — Real-time fraud risk assessment using behavioral signals, biometrics, machine learning and threat intelligence.
- **SARA** — Subscription analytics that evaluates antifraud rule performance and recommends improvements without requiring replacement of the existing provider.
- **PÁGALO** — Payments innovation platform identified in the company’s history.

## Achievements

- Company history records ISO 27001 certification in 2021.
- Company reports SOC 1 Type 2 / SSAE 18 compliance.
- Neo4j reports doubled fraud detection at the same false-positive rate in a comparative deployment.
- September 2026 company case study reports Bancolombia improvements of 30 percentage points in detection, 25% fewer legitimate declines and 50% fewer redundant rules.

## Latest updates

- **2026-09** — Published a Bancolombia SARA optimization case study with quantified detection, decline and rule-reduction outcomes.
- **2026-02** — Published guidance distinguishing SARA’s system diagnosis from PROFILER’s real-time detection.
- **2026-02** — Forbes Colombia reported that former TODO1 founders Nathalia Landeta and Felipe Uribe launched the separate identity and consent company Certena.

## Links

- Website: https://www.iuvity.com/
- LinkedIn: https://www.linkedin.com/company/iuvity-co
- Twitter/X: https://twitter.com/iuvityco
- Instagram: https://www.instagram.com/iuvityco/

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Profile page: https://yespress.io/iuvity
Published by YesPress — https://yespress.io
Last updated: 2026-10-17