# Itzik Levy

> Itzik Levy is the Tel Aviv-based co-founder and CEO of vcita. Previously a co-founder and VP of R&D at Kidaro, acquired by Microsoft in 2008, he has led vcita since its founding in 2010, developing scheduling software into a business management platform for small businesses and their service providers. He also invests in and advises Israeli startups.

- **Role:** Co-founder and CEO at vcita
- **Organizations:** vcita, Kidaro, Microsoft, Opinion Stage, Phrasetech, Sensibo, Roojoom, SafeDK, Shopic, CartCrunch
- **Education:** Bachelor’s degree in Computer Science, Tel Aviv University
- **Known for:** Co-founded Kidaro, acquired by Microsoft in 2008., Co-founded vcita in 2010 and developed it beyond scheduling into small-business management software., Led vcita as it won the 2024 SaaS Award for Best SaaS Product for Small Business / SMEs.

## Career timeline

- **—** — Began his career in a software development role in the Israel Defense Forces; studied computer science at Tel Aviv University.
- **2005** — Co-founded Kidaro and served as VP of R&D.
- **2008** — Kidaro was acquired by Microsoft; Levy became a Product Unit Manager at Microsoft.
- **2010** — Co-founded vcita with Eran Outmazgin.
- **2019** — vcita announced a $15 million financing round led by Forestay Capital.
- **2024** — vcita won the SaaS Award for Best SaaS Product for Small Business / SMEs; its technology was selected to power Mastercard Biz360.
- **2026** — inTandem by vcita launched AI Leads Max for marketing organizations.

## Achievements

- Co-founded Kidaro, acquired by Microsoft in 2008.
- Co-founded vcita in 2010 and developed it beyond scheduling into small-business management software.
- Led vcita as it won the 2024 SaaS Award for Best SaaS Product for Small Business / SMEs.
- vcita served about 150,000 small and medium enterprises worldwide according to Levy’s March 2025 Mastercard interview.
- Built partnerships including Mastercard and Vodafone Business.

## Latest updates

- **2026-05** — inTandem by vcita announced AI Leads Max, combining AI voice and chat receptionists, lead scoring and follow-ups for marketing organizations.
- **2025-07** — Published a Forbes Technology Council article on pricing AI for small-business SaaS.
- **2025-05** — Published a Forbes Technology Council article advocating practical AI adoption, gradual automation and user control.
- **2025-03** — Discussed Mastercard Biz360, approximately 150,000 SME customers and approval-based automation in a Mastercard interview.

## Links

- LinkedIn: https://www.linkedin.com/in/levyitzik/

---

Profile page: https://yespress.io/itzik-levy
Published by YesPress — https://yespress.io
Last updated: 2026-10-22