# Itzik Lavi

> Itzik Lavi, also publicly known as Izik Lavy, is the co-founder and CEO of GeoX. A former leader of a technological team in an Israeli military mapping unit, he co-founded the company in 2018 with Eli Lavi and Guy Attar to turn geospatial imagery into usable property information. His work spans insurance underwriting, building assessment, and public planning, with documented collaborations involving Sompo, Geoscape, Insurity, and Mitsui Sumitomo.

- **Role:** Co-founder & CEO at GeoX
- **Organizations:** GeoX, Israel Defense Forces
- **Nationality:** Israeli
- **Known for:** Co-founded GeoX in 2018 and serves as CEO., Helped build a business applying imagery analysis to property information across international insurance and planning projects., GeoX completed a proof of concept with Sompo that led to a February 2022 collaboration.

## Career timeline

- **Before 2018** — Led a technological team in an Israeli military mapping unit; identified an imagery-automation problem, according to co-founder Guy Attar.
- **2018** — Co-founded GeoX with Eli Lavi and Guy Attar; Sompo records its establishment date as April 5, 2018.
- **2021** — GeoX announced its US property portal, partnered with Geoscape, and participated in flood-related mapping analysis in Ghana.
- **2022** — Sompo announced a collaboration with GeoX after a proof of concept begun in January 2021.
- **2023** — Published essays on property imagery and insurance; appeared on The Ryan Hanley Show. Insurity announced its GeoX partnership in June.
- **2024** — GeoX announced a $19 million Series A led by Flashpoint, bringing announced cumulative funding to $23 million.
- **2025** — TGV filed an investor lawsuit against GeoX and several directors; the company said it would review and respond. Mitsui Sumitomo subsequently announced a Hokkaido trial with GeoX in December.
- **2026** — Appeared with Jacob Grob on Making Risk Flow on June 30 to discuss property intelligence and underwriting.

## Achievements

- Co-founded GeoX in 2018 and serves as CEO.
- Helped build a business applying imagery analysis to property information across international insurance and planning projects.
- GeoX completed a proof of concept with Sompo that led to a February 2022 collaboration.
- GeoX announced $19 million in Series A financing in September 2024.

## Latest updates

- **2026-06** — Joined Jacob Grob and host Jake Harding on Making Risk Flow for a discussion of geospatial property intelligence and underwriting.
- **2025-12** — Mitsui Sumitomo and GeoX announced a Hokkaido building-maintenance-report trial for selected policies expiring through April 2026.
- **2025-09** — TGV sued GeoX and several directors over alleged investor misrepresentations. GeoX said it remained optimistic, was reviewing the documents, and would respond.

## Links

- Website: https://geox.ai/
- LinkedIn: https://www.linkedin.com/in/izik-lavy/

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Profile page: https://yespress.io/itzik-lavi
Published by YesPress — https://yespress.io
Last updated: 2026-10-09