# Itzik Elbaz

> Itzik Elbaz is the co-founder and co-CEO of Artlist, the creative technology company established in 2016 by Elbaz, Ira Belsky, Eyal Raz, and Assaf Ayalon. A web developer who previously worked at Mellanox, he has helped expand Artlist from subscription music licensing into creative assets, software, and AI production tools. He also produces electronic music with Raz as Couture and writes about product development and company culture.

- **Role:** Co-Founder and Co-CEO at Artlist
- **Organizations:** Artlist, Mellanox Technologies, Couture
- **Education:** Technion - Israel Institute of Technology
- **Known for:** Co-founded Artlist in 2016 and helped develop it from music licensing into a broader creative technology company., Co-led Artlist when it announced $300 million ARR in April 2026., Produces electronic music with Eyal Raz as Couture.

## Career timeline

- **Age 16** — Began developing websites, as recounted in an August 2026 interview.
- **Before 2016** — Worked at Mellanox; music and video were creative interests.
- **2016** — Co-founded Artlist with Ira Belsky, Eyal Raz, and Assaf Ayalon in Kibbutz Afikim.
- **2018** — Artlist received investment from Elephant Partners.
- **2019** — Artlist launched Artgrid in April, expanding into stock footage.
- **2020** — Artlist announced $48 million in financing led by KKR in June.
- **2021** — Welcomed the FXhome team following the acquisition.
- **2024** — Published his approach to user feedback and content-making exercises for new employees.
- **2026** — Announced AI Toolkit, Artlist Original 1.0, and the Studio roadmap; Studio officially launched April 20.

## Achievements

- Co-founded Artlist in 2016 and helped develop it from music licensing into a broader creative technology company.
- Co-led Artlist when it announced $300 million ARR in April 2026.
- Produces electronic music with Eyal Raz as Couture.
- Publishes first-person essays on product development, culture, and organizational design.

## Latest updates

- **2026-08** — Appeared with Ira Belsky on Scale Up Nation to discuss their shared leadership, AI transition, and organizational rebuilding.
- **2026-06** — Artlist announced a restructuring involving about 200 of roughly 500 roles as part of an AI-native operating model.
- **2026-06** — Published an essay on reorganizing teams and infrastructure for AI adoption on June 10.
- **2026-04** — Artlist Studio launched April 20; Artlist announced $300 million ARR and 600% Q1 new-user growth year over year.
- **2026-01** — Artlist reported ending 2025 at $260 million ARR, up 50% year over year, and announced its AI product roadmap.

## Links

- LinkedIn: https://www.linkedin.com/in/itzik-elbaz/

---

Profile page: https://yespress.io/itzik-elbaz
Published by YesPress — https://yespress.io
Last updated: 2026-10-21