# It'sRapid

> It'sRapid is a Palo Alto-based AI creative automation platform that turns product data and existing assets into retailer-compliant commerce content - images, videos, display ads, sell sheets and product copy - at scale. Its Optix engine scores and audits creative before and after it goes live, and the platform has helped brands like PepsiCo cut per-asset production from hours to minutes and retail media networks shrink campaign go-live from ten weeks to under two.

- **Founded:** 2022
- **Headquarters:** Palo Alto, California, United States
- **Founders:** David Feinleib (Founder & CEO)
- **Team size:** ~15 employees
- **Products:** Creative Automation Platform, Optix, RapidAds Banner Builder, PDP Imagery & Copy, Sell Sheets & Spec Sheets
- **Notable:** Helped PepsiCo cut per-asset creative production from 2-3 hours to 2-3 minutes and campaign creation from 4-5 weeks to about 15 minutes, boosting CTRs by up to 82%., Reduced retail media network creative go-live times from 10 weeks to under 2 weeks., Reported 10x faster time to market, 5x faster image refreshes and up to 35% higher conversion rates for customers.

## Products & services

- **Creative Automation Platform** — Turns product data and existing assets into images, videos, display ads, product descriptions and more across channels, supporting both managed and self-serve workflows.
- **Optix** — AI content analysis and optimization engine that scores every image before it goes live and audits it afterward, checking mobile legibility, image sequencing and retailer readiness.
- **RapidAds Banner Builder** — Builds retailer-compliant retail media banners and shoppable videos in minutes instead of weeks.
- **PDP Imagery & Copy** — Generates product detail page hero shots, lifestyle images, optimized titles and descriptions.
- **Sell Sheets & Spec Sheets** — Automated sales-enablement documents including sell sheets, spec sheets and price sheets.

## Achievements

- Helped PepsiCo cut per-asset creative production from 2-3 hours to 2-3 minutes and campaign creation from 4-5 weeks to about 15 minutes, boosting CTRs by up to 82%.
- Reduced retail media network creative go-live times from 10 weeks to under 2 weeks.
- Reported 10x faster time to market, 5x faster image refreshes and up to 35% higher conversion rates for customers.
- Selected by Instacart to power self-serve and managed creative for its advertiser base.
- Adopted by major CPG brands including Revlon, Clorox, Gatorade, Mars and Barilla.

## Latest updates

- **2025-02** — Introduced the It'sRapid Creative Workflow AI, expanding the platform's end-to-end automation.
- **2024-09** — Announced collaboration with The Data Council on AI-enhanced product data integration for e-commerce.
- **2024** — Partnered with Instacart to deliver combined self-serve and managed creative for advertisers.

## Links

- Website: https://itsrapid.ai
- LinkedIn: https://www.linkedin.com/company/itsrapid
- YouTube: https://www.youtube.com/@ItsRapidAI/videos

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Profile page: https://yespress.io/itsrapid
Published by YesPress — https://yespress.io
Last updated: 2026-08-04