# iTradeNetwork

> iTradeNetwork sells cloud software and data services that connect food-industry buyers and suppliers across procurement, order management, traceability, logistics and trade-spend reconciliation. Its Cerena suites organize these capabilities around growers, manufacturers, distributors, operators and grocers. It is a Roper Technologies business.

- **Founded:** 1999
- **Headquarters:** Pleasanton, United States
- **Founders:** Robert Bonavito (Founder and former CEO)
- **Products:** Cerena, Order Management System (OMS), Order Agent for OMS, iTraceFresh, MarginIQ
- **Notable:** Roper completed a publicly announced $525 million all-cash acquisition on July 27, 2010., Accel-KKR says revenue more than tripled during its ownership., Acquired Instill and combined with Amphire in 2008, extending the portfolio.

## Products & services

- **Cerena** — Solution-suite framework connecting existing procurement, food safety, spend and data capabilities.
- **Order Management System (OMS)** — Buy-side and sell-side order management, planning, reconciliation and partner collaboration.
- **Order Agent for OMS** — AI-assisted intake of emailed, scanned, PDF and handwritten purchase orders, with validation before downstream entry.
- **iTraceFresh** — Modular labeling, event capture, partner data exchange and traceability reporting.
- **MarginIQ** — Trade-activity reconciliation, contract and claim validation, and duplicate-claim detection.
- **OrderMaestro** — Operator ordering with contracted pricing, approved sourcing and substitution controls.
- **Master Data Services** — Product data preparation, catalog alignment and GS1 GDSN data-pool services.
- **SpendInsights** — Operator purchasing-data management and spend analytics.
- **iTradeFreight** — Freight and load-management capabilities for perishables.

## Achievements

- Roper completed a publicly announced $525 million all-cash acquisition on July 27, 2010.
- Accel-KKR says revenue more than tripled during its ownership.
- Acquired Instill and combined with Amphire in 2008, extending the portfolio.
- Current master-data page claims records for more than 15 million products.

## Latest updates

- **2025-10** — Launched the Cerena solution brand on October 8, 2025.
- **—** — At the October 1, 2026 research check, the website promoted Order Agent and described Gemini Enterprise/Vertex AI integration; the consulted pages did not state launch dates.

## Links

- Website: https://www.itradenetwork.com/
- LinkedIn: https://www.linkedin.com/company/itradenetwork/
- Twitter/X: https://twitter.com/ITNteam
- YouTube: https://www.youtube.com/c/iTradeNetworkInc
- Facebook: https://www.facebook.com/pages/iTradeNetwork-Inc/116365517075

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Profile page: https://yespress.io/itradenetwork
Published by YesPress — https://yespress.io
Last updated: 2026-10-01