# Iterable

> Iterable is a San Francisco-based AI customer engagement platform that lets consumer brands coordinate personalized messaging across email, SMS, push, in-app, and web from a single system. Founded in 2013 by ex-Google engineer Andrew Boni and ex-Twitter engineer Justin Zhu, it uses unified behavioral and product data plus a growing set of AI agents, branded Nova, to build, test, and optimize customer journeys in real time. The company reached a $2 billion valuation in 2021 and serves brands including DoorDash, Fabletics, HelloFresh, Redfin, and SeatGeek.

- **Founded:** 2013
- **Headquarters:** San Francisco, California, United States
- **Founders:** Andrew Boni (Co-founder, Chief Scientist (former CEO)), Justin Zhu (Co-founder (former CEO))
- **Team size:** ~650-850 employees
- **Products:** Iterable Platform, Journeys, Campaigns, Nova Intelligence, AI feature suite
- **Notable:** Reached $2 billion valuation and unicorn status in 2021, Surpassed $200M in annual recurring revenue, Raised $342M+ across seven funding rounds

## Products & services

- **Iterable Platform** — Cross-channel customer engagement platform coordinating email, SMS, push, in-app, and web push messaging from unified customer data.
- **Journeys** — Visual, drag-and-drop workflow builder for multi-channel customer journeys with branching logic, A/B testing, and frequency capping - buildable without engineering support.
- **Campaigns** — Tools for building, sending, and measuring one-off and triggered promotional and transactional messages across channels.
- **Nova Intelligence** — AI layer including Nova Agent for autonomous campaign building, QA, and optimization, plus Nova Decisioning and Nova Insights.
- **AI feature suite** — Predictive Goals, Copy Assist, Explainable AI, Brand Affinity scoring, Send Time Optimization, and Automatic Frequency Optimization.

## Achievements

- Reached $2 billion valuation and unicorn status in 2021
- Surpassed $200M in annual recurring revenue
- Raised $342M+ across seven funding rounds
- Shipped 37 AI-powered features in 2023
- Launched Nova agentic AI suite in 2025
- Serves 1,000+ consumer brands globally

## Latest updates

- **2025-08** — Sam Allen, former Salesforce EVP and Global Chief Pipeline Officer, became CEO effective August 1, 2025.
- **2025-07** — Founder Andrew Boni transitioned from CEO to Chief Scientist to lead the product and AI roadmap; remains on the board.
- **2025-05** — Iterable positioned its Nova platform as ending the era of the traditional marketing campaign.
- **2025** — Launched Nova Intelligence suite with Nova Agent for autonomous campaign building, QA, and optimization.

## Links

- Website: https://iterable.com
- LinkedIn: https://www.linkedin.com/company/iterable
- Twitter/X: https://twitter.com/iterable
- GitHub: https://github.com/Iterable
- YouTube: https://www.youtube.com/c/Iterable
- Instagram: https://www.instagram.com/iterable
- Facebook: https://www.facebook.com/iterable

---

Profile page: https://yespress.io/iterable
Published by YesPress — https://yespress.io
Last updated: 2026-07-14