# Itamar Zur

> Itamar Zur is the co-founder and CEO of Veho, a U.S. e-commerce delivery platform he began developing at Harvard Business School in 2016. After the original operation closed, he relaunched with Fred Cook in Colorado. His earlier career spans air traffic control, law, Procter & Gamble and monday.com; his delivery philosophy centers on the relationship between customer experience and repeat purchasing.

- **Role:** Co-founder and CEO at Veho
- **Organizations:** Veho, monday.com, Procter & Gamble, Supreme Court of Israel, Israeli Air Force, Startup Camel
- **From:** Jerusalem, Israel
- **Education:** Master of Business Administration (MBA), Harvard Business School, Bachelor of Laws (LLB), Tel Aviv University, Student exchange program, University of Virginia School of Law
- **Known for:** Led the student team that won the $75,000 HBS New Venture Competition business-track grand prize in 2017., Selected for Goldman Sachs Builders and Innovators entrepreneurship honors in 2024., Co-founded the delivery platform that reported coverage of 78 U.S. markets and 52% of the U.S. population in June 2026.

## Career timeline

- **2002-2005** — Served as a control tower manager in the Israeli Air Force.
- **2012** — Worked as a law clerk in the Supreme Court of Israel.
- **2013-2014** — Worked as a segment brand manager at Procter & Gamble.
- **2015** — Worked in sales and customer success at monday.com; began his Harvard MBA.
- **2016** — Began Veho while a Harvard Business School student.
- **2017** — Veho won the HBS New Venture Competition business-track grand prize; Zur graduated with an MBA.
- **2018** — Moved to Colorado, where Fred Cook joined as co-founder and CTO, according to Veho’s company history.
- **2023** — Returned to a Boston delivery route as Veho launched in New England.
- **2024** — Relocated to Austin; received Goldman Sachs Builders and Innovators recognition.

## Achievements

- Led the student team that won the $75,000 HBS New Venture Competition business-track grand prize in 2017.
- Selected for Goldman Sachs Builders and Innovators entrepreneurship honors in 2024.
- Co-founded the delivery platform that reported coverage of 78 U.S. markets and 52% of the U.S. population in June 2026.

## Latest updates

- **2026-08** — Veho announced real-time tracking integration with Shopify and recognition as a Shopify Tracking Partner.
- **2026-06** — Veho reported 78 markets and coverage of 52% of the U.S. population following its Northern California launch.
- **2026-03** — Zur discussed driver route choice, return on shipping and customer trust in a Silk Road Nexus interview.
- **2026-02** — Veho announced expansion to 66 markets, covering 44% of the U.S. population.

## Links

- Website: https://www.shipveho.com/
- LinkedIn: https://www.linkedin.com/in/itamarzur
- Twitter/X: https://twitter.com/ItamarZur
- Facebook: https://www.facebook.com/Itamarzur

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Profile page: https://yespress.io/itamar-zur
Published by YesPress — https://yespress.io
Last updated: 2026-10-25