# Italic

> Italic is an online retailer of premium home essentials that grew out of a marketplace connecting shoppers with manufacturers serving luxury brands. Its current range centers on bath, bedding, scent, and hosting, sold through open online shopping, an optional paid membership, and wholesale and trade programs.

- **Founded:** 2018
- **Headquarters:** San Francisco, United States
- **Founders:** Jeremy Cai (Founder and CEO)
- **Products:** Ultraplush Australian Cotton Towels, Luxe Australian Sateen Bedding, Aroma and hosting essentials, Italic Bold, Wholesale and trade programs
- **Notable:** Founder and lead investor announced a $37 million Series B and $50 million total financing in October 2021., Removed compulsory membership in October 2021., Named among Fast Company’s ten most innovative retail companies of 2021, as reported by RETHINK Retail.

## Products & services

- **Ultraplush Australian Cotton Towels** — 100% Australian cotton towels specified at 800 GSM, with washcloth, hand towel, bath towel, bath sheet, and bundle options. The product page lists Oeko-Tex certification.
- **Luxe Australian Sateen Bedding** — Sateen sheets, duvet covers, pillowcases, and coordinated bedding bundles.
- **Aroma and hosting essentials** — Ceramic soy-wax candles and home and dining goods, including flatware.
- **Italic Bold** — Optional $60 annual membership advertising $120 in credits, issued in $30 installments, and additional shopping benefits.
- **Wholesale and trade programs** — Wholesale orders through Faire for hospitality and retailers; direct trade support and quotes for interior designers and custom projects.
- **Historical apparel, accessories, and skincare assortment** — Earlier catalogs included cashmere, leather goods, cookware, and skincare. Five skincare products launched at $15-$22 in September 2021; this is historical rather than a statement of present availability.

## Achievements

- Founder and lead investor announced a $37 million Series B and $50 million total financing in October 2021.
- Removed compulsory membership in October 2021.
- Named among Fast Company’s ten most innovative retail companies of 2021, as reported by RETHINK Retail.
- Developed wholesale and trade programs for hospitality, retail, and interior design.

## Latest updates

- **2026-10** — At research time, the live storefront and About Us page focus on bath, bed, scent, and hosting; this is an observation date, not a dated launch announcement.
- **2026-10** — Live pages offer $60/year Bold membership, Faire wholesale, and designer trade support; consumer shipping help specifies all 50 U.S. states.

## Links

- Website: https://www.italic.com/
- LinkedIn: https://www.linkedin.com/company/italic
- Twitter/X: https://twitter.com/italic
- YouTube: https://www.youtube.com/c/Italictv
- Instagram: https://www.instagram.com/italic/
- Facebook: https://facebook.com/ShopItalic/
- TikTok: https://www.tiktok.com/@italic

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Profile page: https://yespress.io/italic
Published by YesPress — https://yespress.io
Last updated: 2026-10-03