# Itai Sadan

> Itai Sadan is the co-founder and CEO of Duda, a white-label website-building platform for agencies, web professionals, and SaaS companies. Born and raised in Tel Aviv, he studied computer science and mathematics at Ben-Gurion University and worked at Amdocs and SAP before building Duda with longtime friend Amir Glatt. His Duda career includes a transition from mobile-only websites to responsive design and a strategic focus on professionals serving small businesses.

- **Role:** Co-founder & CEO at Duda
- **Organizations:** Duda, SAP, Amdocs, InterSight
- **From:** Tel Aviv, Israel
- **Education:** BSc in Computer Science and Mathematics, Ben-Gurion University of the Negev
- **Known for:** Co-founded and led Duda through the transition from mobile-only sites to responsive website creation., Established an agency-focused business model serving professionals who build websites for small businesses., Duda reported more than 22,000 organizations and 1 million active websites in its July 2026 announcement.

## Career timeline

- **Age 21** — Founded InterSight, a document-storage and database software business serving small businesses.
- **1998-2001** — Studied at Ben-Gurion University of the Negev.
- **Before Duda** — Worked at Amdocs and SAP; moved from Israel to the United States through SAP.
- **2008-2009** — Developed the mobile website idea with Amir Glatt; Duda began as a nights-and-weekends project.
- **2010** — An AT&T deal helped validate the business; Sadan left SAP to work on Duda full time.
- **2012-2014** — Proposed a responsive builder in late 2012 and launched DudaOne in early 2014.
- **2014-2015** — Refocused Duda on web professionals and agencies rather than direct small-business acquisition.
- **2025** — Co-authored DudaCon announcements covering conversational creation, MCP integration, and AI widgets.
- **2026** — Continued leading Duda as it expanded AI website generation and introduced Duda Vibe.

## Achievements

- Co-founded and led Duda through the transition from mobile-only sites to responsive website creation.
- Established an agency-focused business model serving professionals who build websites for small businesses.
- Duda reported more than 22,000 organizations and 1 million active websites in its July 2026 announcement.
- Built early distribution relationships including AT&T and Google.

## Latest updates

- **2026-07** — Duda announced expanded AI generation, a Custom Widget generator, and Duda Vibe on July 15.
- **2026-07** — In a July 30 interview, Sadan argued that agencies should price around business outcomes and retain oversight of AI work.
- **2026-03** — A March 9 Chief Executive interview revisited Duda’s decision to prioritize agencies over direct small-business customers.

## Links

- Website: https://www.duda.co/about/management
- LinkedIn: https://www.linkedin.com/in/itaisadan
- Twitter/X: https://x.com/itaisadan

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Profile page: https://yespress.io/itai-sadan
Published by YesPress — https://yespress.io
Last updated: 2026-10-20