# iSpot

> iSpot sells TV and streaming advertising measurement to brands, agencies, networks, and publishers. It combines creative testing, cross-platform audience measurement, competitive intelligence, and outcome attribution through enterprise software, data feeds, APIs, and analytics services.

- **Founded:** 2012
- **Headquarters:** Bellevue, United States
- **Founders:** Sean Muller (Founder and CEO)
- **Products:** Creative Assessment / Ace, Audience and Media Measurement, Unified Measurement, Outcome Attribution, Outcomes at Scale
- **Notable:** MRC accreditation for national TV ad occurrence reporting announced in September 2023., JIC national currency re-certification announced in September 2026., Founder Sean Muller received the 2018 EY Entrepreneur Of The Year award in Media & Advertising for the Pacific Northwest.

## Products & services

- **Creative Assessment / Ace** — Survey-based creative testing and benchmarking, including Ace Pre, Ace Live, Ace Short, and Ace VIVA for Spanish-language creative.
- **Audience and Media Measurement** — Ad airings, impressions, reach, frequency, competitive intelligence, attention analytics, and placement verification across TV environments.
- **Unified Measurement** — Deduplicated linear and streaming reach, frequency, audience demographics, and conversion reporting.
- **Outcome Attribution** — Conversion and incremental-lift analysis connecting verified ad exposures to digital activity and offline business signals.
- **Outcomes at Scale** — Publisher-facing attribution feed for continuous campaign performance measurement; Paramount was the first implementer.
- **iSpot SAGE** — Agentic AI platform grounded in iSpot advertising data; launched with creative analysis and planning agents in February 2026.
- **Custom Analytics and Data Services** — APIs, custom data feeds, data science support, and analytical services for enterprise measurement workflows.

## Achievements

- MRC accreditation for national TV ad occurrence reporting announced in September 2023.
- JIC national currency re-certification announced in September 2026.
- Founder Sean Muller received the 2018 EY Entrepreneur Of The Year award in Media & Advertising for the Pacific Northwest.

## Latest updates

- **2026-10** — Hallmark Media named iSpot as a TV and video ad measurement partner on October 1.
- **2026-09** — iSpot announced JIC re-certification for its cross-platform audience measurement capabilities on September 22.
- **2026-09** — A September 22 webinar demonstrated SAGE Media Analyst natural-language campaign analysis.
- **2026-02** — SAGE launched on February 10, initially emphasizing creative analysis and planning.
- **2026-01** — Roku expanded its partnership to test outcome-driven campaign optimization.

## Links

- Website: https://www.ispot.tv/
- LinkedIn: https://www.linkedin.com/company/ispottv/
- Twitter/X: https://twitter.com/ispottv
- YouTube: https://www.youtube.com/channel/UCeMuA4L9qnyKOsoFqkEDNJA
- Instagram: https://www.instagram.com/ispottv/
- Facebook: https://www.facebook.com/ispottv

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Profile page: https://yespress.io/ispot
Published by YesPress — https://yespress.io
Last updated: 2026-10-25