# Iron Ox

> Iron Ox was a San Carlos agricultural technology company that designed robotic hydroponic greenhouses and sold locally grown greens and herbs through grocers. Its Grover robot moved heavy plant modules for scanning and care. After a $53 million Series C, a large Texas greenhouse, and layoffs in 2022, Iron Ox changed its name to Inevitable Tech in 2023 and shifted toward selling agricultural technology to growers.

- **Founded:** 2015
- **Headquarters:** San Carlos, United States (historical Iron Ox headquarters)
- **Founders:** Brandon Alexander (Co-founder and CEO), Jon Binney (Co-founder and CTO)
- **Products:** Robot-assisted greenhouse produce, Grover, Plant scanning and care system
- **Notable:** Launched a robot-assisted production farm in San Carlos in 2018., Opened a 10,000-square-foot growing facility in Gilroy, California, in 2020., Introduced Grover, capable of lifting and transporting more than 1,000 pounds, in 2021.

## Products & services

- **Robot-assisted greenhouse produce** — Hydroponically grown leafy greens and herbs sold through grocery and delivery channels in California and Texas.
- **Grover** — Autonomous mobile robot that lifted and transported six-by-six-foot hydroponic growing modules weighing more than 1,000 pounds.
- **Plant scanning and care system** — Sensors, cameras and robotic handling used to inspect modules and guide watering, nutrients and harvest decisions.

## Achievements

- Launched a robot-assisted production farm in San Carlos in 2018.
- Opened a 10,000-square-foot growing facility in Gilroy, California, in 2020.
- Introduced Grover, capable of lifting and transporting more than 1,000 pounds, in 2021.
- Opened a Lockhart, Texas, greenhouse and began selling Texas-grown produce through Austin-area channels in 2022.

## Latest updates

- **2022-11** — Iron Ox laid off about 50 employees, nearly half its workforce, and said it would focus on engineering and technology.
- **2023-05** — Iron Ox, Inc. changed its name to Inevitable Tech Inc. and shifted from selling produce to a B2B agricultural technology platform.
- **2024-06** — Armory Securities announced a restructuring of Inevitable Tech's assets.

## Links

- Website: http://www.ironox.com
- LinkedIn: https://www.linkedin.com/company/-iron-ox
- Twitter/X: https://twitter.com/ironoxfarms
- Instagram: https://www.instagram.com/ironoxfarms/
- Facebook: https://www.facebook.com/ironoxfarms/

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Profile page: https://yespress.io/iron-ox
Published by YesPress — https://yespress.io
Last updated: 2026-09-30