# Iris Yen

> Iris Yen is the Chief Marketing Officer of Cupshe, the California-founded swimwear and beachwear brand that grew from a single-category bet into a global direct-to-consumer business with roughly $420 million in annual revenue. She joined in February 2025 after a run through some of the loudest brand-building rooms in the business: Head of Media, Content and Partnerships at Nike; VP and Head of Media, Strategy and Audiences at Red Bull; VP and Head of Communications at GUESS?, Inc.; VP of Communications at American Eagle Outfitters; and VP of Global Marketing and PR at Quiksilver. She started in music, running marketing and PR at Universal Records in the early 2000s, and has built campaigns around names including Britney Spears, Nelly, Kelly Slater, Tony Hawk and Torah Bright. A Washington University in St. Louis graduate who studied anthropology alongside marketing, Yen tends to treat brands as cultures rather than catalogs - a habit visible in Cupshe's 10th-anniversary work, its fourth Miami Swim Week runway show, and its 2026 Casa del Sol collaboration with Jessie James Decker.

- **Role:** Chief Marketing Officer at Cupshe
- **Organizations:** Cupshe, Nike, Red Bull, GUESS?, Inc., American Eagle Outfitters, Quiksilver, M Booth, Universal Records / Universal Music Group
- **Nationality:** American
- **Education:** Bachelor of Arts & Sciences - Anthropology and Marketing, minor in Psychology, Washington University in St. Louis
- **Known for:** Appointed Chief Marketing Officer of Cupshe in February 2025, leading a marketing organization of roughly 19 direct and indirect reports at a brand with approximately $420 million in annual revenue, Led Cupshe's 10-year anniversary marketing program in 2025, including a 10-style limited-edition collection photographed across ten California coastlines, Oversaw Cupshe's fourth annual Miami Swim Week runway show in May 2025, featuring Kelsey Anderson, Iskra Lawrence, JaNa Craig, Brittany Cartwright and Lexi Wood, with a live performance by Sabrina Claudio

## Career timeline

- **2002** — Begins her career as Marketing & PR Director at Universal Records in the music industry
- **2004** — Joins PR agency M Booth as Account Supervisor
- **2007** — Moves to Quiksilver as Director of Marketing & PR
- **2011** — Promoted to Vice President, Global Marketing & PR at Quiksilver
- **2012** — Becomes Vice President, Communications at American Eagle Outfitters
- **2015** — Joins GUESS?, Inc. as Vice President, Head of Communications
- **2019** — Named VP, Head of Media, Strategy and Audiences at Red Bull
- **2022** — Joins Nike as Head of Media, Content and Partnerships, covering marketing, gaming, content and community
- **2025** — Appointed Chief Marketing Officer of Cupshe in February, based in Santa Monica, California
- **2025** — Leads Cupshe's 10th-anniversary program, including the fourth annual Miami Swim Week runway show and a 10-style limited-edition anniversary collection
- **2026** — Oversees the launch of Casa del Sol, Cupshe's two-part collection co-designed with Jessie James Decker and Eric Decker

## Achievements

- Appointed Chief Marketing Officer of Cupshe in February 2025, leading a marketing organization of roughly 19 direct and indirect reports at a brand with approximately $420 million in annual revenue
- Led Cupshe's 10-year anniversary marketing program in 2025, including a 10-style limited-edition collection photographed across ten California coastlines
- Oversaw Cupshe's fourth annual Miami Swim Week runway show in May 2025, featuring Kelsey Anderson, Iskra Lawrence, JaNa Craig, Brittany Cartwright and Lexi Wood, with a live performance by Sabrina Claudio
- Directed the February 2026 launch of Casa del Sol, a two-part Cupshe collection co-designed with Jessie James Decker, with a menswear drop co-designed by Eric Decker
- Ran media, content and partnerships at Nike from 2022, spanning marketing, gaming, content and community
- Built and led media strategy and audience functions at Red Bull as VP, Head of Media, Strategy and Audiences
- Held head-of-communications roles at two major American apparel brands, GUESS?, Inc. and American Eagle Outfitters
- Worked on campaigns and storytelling for artists and athletes including Britney Spears, Nelly, Kelly Slater, Tony Hawk and Torah Bright

## Latest updates

- **2026-02** — Cupshe launched Casa del Sol, a two-part collection co-designed with Jessie James Decker, with a second drop on March 5 introducing menswear styles co-designed by Eric Decker. Yen provided the launch statement as CMO.
- **2025-06** — Cupshe released a 10-style limited-edition 10th-anniversary collection priced $31.99-$39.99 in sizes XS-XL, shot across ten California coastlines, with no restocks planned.
- **2025-05** — Cupshe staged its fourth annual Miami Swim Week runway show, showcasing the 'Summer Postcards' and 'Miami Swim Week 2025' collections with a celebrity model lineup and a live Sabrina Claudio performance.
- **2025-02** — Iris Yen was appointed Chief Marketing Officer of Cupshe, based in Santa Monica, California.

## Links

- Website: https://cupshe.com
- LinkedIn: http://www.linkedin.com/in/irisyen

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Profile page: https://yespress.io/iris-yen
Published by YesPress — https://yespress.io
Last updated: 2026-07-27