# iQuanti

> iQuanti is a global performance marketing and analytics company serving large brands, with particular depth in banking, financial services and insurance. It combines paid and organic media, creative and website optimization, measurement and marketing technology with proprietary products including ALPS, LEAP and Credello.

- **Founded:** 2008
- **Headquarters:** Jersey City, United States
- **Founders:** Vish Sastry Rachakonda (Founder and Executive Chairman)
- **Products:** ALPS, LEAP, Credello, Performance Marketing, Creative Design & Experience Optimization
- **Notable:** Announced its eleventh Inc. 5000 appearance in August 2026., Named in Forrester’s The Search Engine Optimization Solutions Landscape, Q1 2025, according to its announcement., UniFirst case reports 3.7X paid leads and roughly half the cost per lead in Q1 2025 versus Q1 2024.

## Products & services

- **ALPS** — Enterprise SEO platform offering page and topic gap analysis, automated content briefs and simulations of potential ranking and traffic effects. Predictions are modeled estimates.
- **LEAP** — AI-assisted conversion optimization platform combining experience scoring, competitive benchmarking, test prioritization, prototyping and expert validation.
- **Credello** — Consumer financial product comparison and recommendation platform; also a lead-generation channel and marketing testbed for financial brands.
- **Performance Marketing** — Paid search, paid social, organic search, media strategy and customer acquisition across paid and owned channels.
- **Creative Design & Experience Optimization** — Creative content, digital development, landing-page improvement, personalization and conversion experiments.
- **Marketing Analytics** — Measurement frameworks, analytics implementation, reporting and modeling to connect marketing activity with business outcomes.
- **Marketing Technology** — Implementation and activation of marketing technology for measurement, personalization and operational efficiency.
- **Generative Engine Optimization** — Audits, content and authority improvements, AI crawlability and visibility measurement across search and AI answer engines.

## Achievements

- Announced its eleventh Inc. 5000 appearance in August 2026.
- Named in Forrester’s The Search Engine Optimization Solutions Landscape, Q1 2025, according to its announcement.
- UniFirst case reports 3.7X paid leads and roughly half the cost per lead in Q1 2025 versus Q1 2024.
- Laurel Road’s physician-focused SEO case reports a 381% increase in non-branded keyword footprint between March 2021 and August 2022.
- Announced US Great Place To Work certification in February 2026.

## Latest updates

- **2026-09** — Published its Q3 2026 performance marketing report for banking and financial services, addressing AI discovery, acquisition and content strategy.
- **2026-09** — Published a community-engagement account describing an August 20 outing with children supported by Gubbachi.
- **2026-08** — Announced its eleventh appearance on the Inc. 5000.
- **2026-02** — Announced US Great Place To Work certification.
- **2025-12** — Announced its strategic AI-search partnership with Profound.
- **2025-06** — Arnab Sen became CEO; founder Vish Sastry Rachakonda became Executive Chairman.

## Links

- Website: https://www.iquanti.com/
- LinkedIn: https://www.linkedin.com/company/iquanti-inc/
- Twitter/X: https://twitter.com/iQuanti
- Instagram: https://www.instagram.com/iquanti.inc/
- Facebook: https://www.facebook.com/iQuanti.Inc

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Profile page: https://yespress.io/iquanti
Published by YesPress — https://yespress.io
Last updated: 2026-10-16