# IQBAR

> IQBAR is a Boston-based 'brain + body' nutrition company that makes plant-protein bars, electrolyte hydration mixes (IQMIX), and adaptogenic mushroom coffee (IQJOE) formulated with brain nutrients like Lion's Mane and Magtein magnesium L-threonate. Founded by Harvard psychology grad Will Nitze, IQBAR pairs low-sugar, vegan, keto-friendly snacks with functional ingredients aimed at sustained mental clarity and energy, sold direct-to-consumer and across 8,000+ retail locations including CVS and Kroger.

- **Founded:** 2017
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Will Nitze (Founder & CEO)
- **Team size:** ~23 employees
- **Products:** IQBAR, IQMIX, IQJOE
- **Notable:** Highest-grossing food Kickstarter of its year, raising 700%+ of goal (~$70K) in 2017, Raised $10.4M+ in total funding across multiple rounds, Distribution in 8,000+ retail locations including CVS and Kroger

## Products & services

- **IQBAR** — Plant-protein bars with 12g plant protein, 1-2g total sugar, and 5 brain nutrients (including Lion's Mane and magnesium). Vegan, keto/paleo, gluten-free, non-GMO. Flavors include Chocolate Lovers, Chocolate Sea Salt, Peanut Butter Chip, Almond Butter Chip, Banana Nut, Wild Blueberry, Matcha Chai and more.
- **IQMIX** — Electrolyte hydration stick packs (~1,000mg electrolytes) with Magtein magnesium L-threonate and 8X-concentrated Lion's Mane extract. Flavors include Lemon Lime, Blood Orange, Peach Mango, Passion Fruit and others.
- **IQJOE** — Jitter-free instant 'mushroom coffee' with Brazilian coffee, natural caffeine, Magtein magnesium L-threonate and 8X-concentrated Lion's Mane extract, zero sugar. Varieties: Original Black, Vanilla Spice, Caffe Mocha, Toasted Hazelnut.

## Achievements

- Highest-grossing food Kickstarter of its year, raising 700%+ of goal (~$70K) in 2017
- Raised $10.4M+ in total funding across multiple rounds
- Distribution in 8,000+ retail locations including CVS and Kroger
- Earned the Amazon Choice badge on e-commerce
- Expanded from a single bar to three product lines (IQBAR, IQMIX, IQJOE)

## Latest updates

- **2023-01** — Closed a $6.19M Series B round with investment from Lotus Bakeries.
- **2021-02** — Secured $2.8M investment to scale the brain-health protein bar line.

## Links

- Website: https://www.eatiqbar.com
- LinkedIn: https://www.linkedin.com/company/iqbar-inc
- Twitter/X: https://twitter.com/eatiqbar
- Instagram: https://www.instagram.com/iqbar/
- Facebook: https://www.facebook.com/eatiqbar
- TikTok: https://www.tiktok.com/@iqbar

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Profile page: https://yespress.io/iqbar
Published by YesPress — https://yespress.io
Last updated: 2026-06-14