# iPacket

> iPacket is a West Virginia automotive software company that turns VIN-specific records - window stickers, service history, warranties, inspection documents and pricing evidence - into branded digital presentations for dealerships and shoppers. What began as a replacement for a dealership’s bulky paper evidence manual has become a wider SaaS suite for vehicle merchandising, recon workflow, VIN-level retargeting and OEM-data-backed appraisal.

- **Founded:** 2012
- **Headquarters:** Parkersburg, United States
- **Founders:** Seve Astorg (CEO & Co-Founder), Ken Wilkinson (CTO & Co-Founder)
- **Team size:** About 130 employees; LinkedIn showed 129 employees and a 51-200 company-size band in August 2026.
- **Products:** Digital Vehicle Presentations, MicroData Heatmapping and Live View, iPacket Recon, OnTargeting, iPacket Value
- **Notable:** Reached roughly 4,000 dealer partners, 14 million-plus vehicle records, 20 million-plus shoppers helped and 100 million-plus documents according to the company website., Received a Top Rated Digital Retail award in the 2021 DrivingSales Dealer Satisfaction Awards., Selected as a General Motors IMR Digital Vehicle Presentation provider in 2024.

## Products & services

- **Digital Vehicle Presentations** — Dealer-branded, VIN-specific packets that automatically collect and share window stickers, build sheets, history reports, service records, warranties, inspections, pricing documentation and other sales material, with CRM and website integrations.
- **MicroData Heatmapping and Live View** — Engagement analytics and alerts showing when a shopper opens a packet, which modules attract attention and how long the shopper spends with the material.
- **iPacket Recon** — A customizable, mobile-accessible workflow product for tracking vehicles through transit, inspection, approvals, service, parts, detailing, photography and frontline readiness.
- **OnTargeting** — VIN-specific retargeting that uses first-party iPacket engagement to show shoppers ads for vehicles they have already viewed; dealers pay for media delivery rather than access to their own data.
- **iPacket Value** — A pricing and appraisal enhancement using normalized, OEM-verified MSRP and options data to improve competitive sets, valuation and shopper-facing price justification.
- **Sticker Puller and Chrome Extension** — On-demand retrieval of original window stickers and build sheets across more than 30 OEM automations, using VIN extraction and predictive tools to fill missing data.

## Achievements

- Reached roughly 4,000 dealer partners, 14 million-plus vehicle records, 20 million-plus shoppers helped and 100 million-plus documents according to the company website.
- Received a Top Rated Digital Retail award in the 2021 DrivingSales Dealer Satisfaction Awards.
- Selected as a General Motors IMR Digital Vehicle Presentation provider in 2024.
- Joined the FICO Marketplace in 2025 as a vehicle-data provider.
- Earned a 2026 Top Workplace Culture Excellence award from Energage.
- Launched iPacket Value in January 2026, extending the company’s OEM-data assets into pricing and appraisal.

## Latest updates

- **2026-07** — The company’s LinkedIn page continued promoting OnTargeting, iPacket Value and dealership transparency while highlighting employee recognition.
- **2026-06** — Tyler Astorg discussed iPacket Value and the company’s dealership origin on The Doug Horner Show.
- **2026-02** — iPacket highlighted a Car Dealership Guy conversation about OEM build data, used-car acquisition and defensible pricing.
- **2026-01** — Launched iPacket Value, an appraisal and pricing enhancement based on normalized OEM-verified MSRP and equipment data.
- **2025-10** — Held its annual remote-company gathering in Scottsdale, Arizona and previewed future initiatives and product enhancements.
- **2025-05** — Joined the FICO Marketplace and positioned its Vehicle Verification Service for lenders and other platform clients.

## Links

- Website: https://www.ipacket.us/
- LinkedIn: https://www.linkedin.com/company/autoipacket-llc
- Twitter/X: https://twitter.com/autoipacket
- Instagram: https://www.instagram.com/ipacket.us/
- Facebook: https://www.facebook.com/AutoiPacket/

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Profile page: https://yespress.io/ipacket
Published by YesPress — https://yespress.io
Last updated: 2026-08-21