# INVNT®

> INVNT is a New York-based experiential marketing and brand storytelling agency founded in 2008 by Scott Cullather and Kristina McCoobery. It develops strategy, live events, digital experiences and campaigns for corporate and institutional clients. In April 2026 it joined Nth Degree, with Nth Degree Events combining into the INVNT brand.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** Scott Cullather (Co-founder), Kristina McCoobery (Co-founder and Global President)
- **Products:** Strategy and narrative, Live events and experiential production, Digital content and integrated campaigns, INVNT Innovation, INVNT Higher Ed
- **Notable:** Produced Samsung Galaxy consumer experiences reporting 51,000 New York attendees, 60,000 London attendees and 60 million YouTube views., Led production for PepsiCo IBC 2025 in Barcelona with more than 700 attendees and a published 4.8/5 attendee score., The wider INVNT Group collaborated on the final Lamborghini Aventador Ultimae coupé and NFT package, auctioned for $1.6 million in April 2022.

## Products & services

- **Strategy and narrative** — Audience and brand strategy, campaign concepts, creative direction, executive messaging and design.
- **Live events and experiential production** — Product launches, conferences, partner summits, activations, scenic design, technical direction and operations.
- **Digital content and integrated campaigns** — Film, motion graphics, virtual events, media planning and interactive content extending live experiences.
- **INVNT Innovation** — Immersive experiences using AR, VR, XR, spatial computing and emerging digital technology; earlier Web3 work was delivered under INVNT.ATOM.
- **INVNT Higher Ed** — Institutional milestones, leadership transitions, regional tours and fundraising campaign experiences for universities.
- **Expanded conference services** — Sponsorship sales, speaker and content management and event operations strengthened by the combination with Nth Degree Events.

## Achievements

- Produced Samsung Galaxy consumer experiences reporting 51,000 New York attendees, 60,000 London attendees and 60 million YouTube views.
- Led production for PepsiCo IBC 2025 in Barcelona with more than 700 attendees and a published 4.8/5 attendee score.
- The wider INVNT Group collaborated on the final Lamborghini Aventador Ultimae coupé and NFT package, auctioned for $1.6 million in April 2022.
- Joined Nth Degree in April 2026, with Nth Degree Events merging into the INVNT brand.

## Latest updates

- **2026-03** — Published Samsung San Francisco campaign coverage described Galaxy Unpacked production, an esports event and work with 140 influencers from 35 countries.
- **2026-04** — Nth Degree announced the INVNT transaction on April 2; Nth Degree Events combined with INVNT, led by Global President Kristina McCoobery and a combined leadership team.

## Links

- Website: https://invnt.com/
- LinkedIn: https://www.linkedin.com/company/invnt/
- Twitter/X: https://twitter.com/invnt
- YouTube: https://www.youtube.com/@INVNT_GROUP
- Instagram: https://www.instagram.com/invnt/
- Facebook: https://facebook.com/inVNT

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Profile page: https://yespress.io/invnt
Published by YesPress — https://yespress.io
Last updated: 2026-10-25