# Inventive

> Inventive is a San Francisco startup building customer-facing AI that B2B SaaS companies embed inside their own products. Its first product, an embedded AI Analyst, lets a software vendor's customers use plain language to explore data, build custom reports, and act on insights. What sets Inventive apart is the layer around the agent: built-in quality and learning systems that test across accounts, catch mistakes, and propose fixes so the AI measurably improves week over week instead of degrading after a good demo. Founded in 2022 by ex-Google, Meta, and Microsoft product and platform veterans, the company launched out of stealth in June 2024 with a $6.5M seed round led by Wing VC.

- **Founded:** 2022
- **Headquarters:** San Francisco, United States
- **Founders:** Erik Kuld (Co-Founder & CEO), Kavita Shah (Co-Founder & Head of Product), Clarence Tso (Co-Founder & Head of Engineering)
- **Team size:** ~13 employees
- **Products:** AI Analyst, Quality & Learning Systems, Embedded AI Actions
- **Notable:** Launched out of stealth in June 2024 with a $6.5M seed round led by Wing VC., Shipped an embedded AI Analyst live in production with thousands of partners' end customers., Assembled a founding team from Google/Looker, Google Maps, YouTube, Meta, Microsoft Bing, and Schrodinger.

## Products & services

- **AI Analyst** — An embedded conversational AI Analyst that a B2B SaaS company drops into its own product, letting end customers use natural language to explore data, generate custom reports and dashboards, and operationalize insights - without filing support tickets.
- **Quality & Learning Systems** — The layer around the agent: it tests the AI across multiple accounts and data sources, diagnoses issues, keeps answers auditable against configurable rules, learns from real usage, and proposes fixes that ship only with human approval.
- **Embedded AI Actions** — Beyond analytics, the agent can take AI-driven actions and automations inside the host product, along with proactive alerts and personalized, contextual insights for each user.

## Achievements

- Launched out of stealth in June 2024 with a $6.5M seed round led by Wing VC.
- Shipped an embedded AI Analyst live in production with thousands of partners' end customers.
- Assembled a founding team from Google/Looker, Google Maps, YouTube, Meta, Microsoft Bing, and Schrodinger.
- Signed public-company usage with Commvault (CVLT).

## Latest updates

- **2024-06** — Inventive launched out of stealth and announced a $6.5M seed round led by Wing VC to bring embedded AI to enterprise SaaS.
- **2024-06** — Announced its embedded Conversational AI Analyst as its first product, positioned to let SaaS customers query their own data in natural language.

## Links

- Website: https://madeinventive.com
- LinkedIn: https://www.linkedin.com/company/madeinventive
- Twitter/X: https://x.com/madeinventive

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Profile page: https://yespress.io/inventive
Published by YesPress — https://yespress.io
Last updated: 2026-08-04