# INTURN

> INTURN is a New York-based enterprise SaaS company that helps brands and retailers manage, price and sell their excess and end-of-season inventory. Founded in 2013, it built one of the first digital platforms to replace spreadsheets and email in the roughly $250 billion off-price apparel trade, connecting sellers with a global network of buyers in private, controlled online showrooms. The platform centralizes inventory data, automates offers and negotiations, and provides analytics to recover margin on stock that would otherwise be liquidated at a loss. INTURN raised $36 million in venture funding, including a $22.5 million Series B in 2017 led by B Capital Group, and was acquired by AI retail company Mad Street Den in November 2022.

- **Founded:** 2013
- **Headquarters:** New York, New York, United States
- **Founders:** Ronen Lazar (Co-Founder & CEO)
- **Team size:** ~29 employees
- **Products:** INTURN Platform (B2B Inventory Exchange), Controlled Offerings, Inventory Analytics & Optimization, SAP-Endorsed App
- **Notable:** Built one of the first dedicated technology platforms for the off-price / excess inventory market (2015)., Raised $36M total, including a $22.5M Series B led by B Capital Group (2017)., Reached a buyer-seller network across 40+ countries with an estimated $500M of product on-platform.

## Products & services

- **INTURN Platform (B2B Inventory Exchange)** — A two-sided SaaS marketplace where brands and retailers manage excess inventory and transact in private, opt-in online showrooms with tailored transaction rules and analytics.
- **Controlled Offerings** — Private, permission-based digital showrooms that let sellers decide who sees which inventory, at what price, and under what terms.
- **Inventory Analytics & Optimization** — Tools to centralize inventory data, evaluate stock, automate offers and negotiations, and optimize pricing to protect margin.
- **SAP-Endorsed App** — INTURN's inventory management solution offered as an SAP-endorsed app on the SAP App Center for enterprise deployment.

## Achievements

- Built one of the first dedicated technology platforms for the off-price / excess inventory market (2015).
- Raised $36M total, including a $22.5M Series B led by B Capital Group (2017).
- Reached a buyer-seller network across 40+ countries with an estimated $500M of product on-platform.
- Became an SAP-endorsed app on the SAP App Center (2020).
- Acquired by AI retail company Mad Street Den (2022).

## Latest updates

- **2022-11** — Mad Street Den acquired INTURN, folding its excess-inventory software into a broader AI retail platform.
- **2020-09** — INTURN's inventory solution became an SAP-endorsed app on the SAP App Center.
- **2017-06** — Closed $22.5M Series B led by B Capital Group to accelerate global growth.

## Links

- Website: https://www.inturn.com/
- LinkedIn: https://www.linkedin.com/company/smart-skus
- YouTube: https://www.youtube.com/@inturn8672
- Facebook: https://www.facebook.com/inturn.co/

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Profile page: https://yespress.io/inturn
Published by YesPress — https://yespress.io
Last updated: 2026-07-20