# Intertop Ukraine

> Intertop Ukraine is an omnichannel fashion retailer and marketplace that connects a large national store network with intertop.ua, a mobile app, click-and-collect, loyalty, marketplace sellers and exclusive brand distribution. Founded as an MTI retail concept in 1994, it has expanded from footwear into apparel, accessories, cosmetics and home goods, giving Ukrainian shoppers one trusted route to international and local brands while giving brand partners retail, logistics, marketing and e-commerce infrastructure.

- **Founded:** 1994
- **Headquarters:** Kyiv, Ukraine
- **Founders:** Volodymyr Tsoi (Co-founder of parent MTI Group; co-owner), Serhii Bashlakov (Co-founder of parent MTI Group; co-owner), Borys Belianskyi (Co-founder of parent MTI Group)
- **Team size:** Approximately 1,230 employees in the 2025 Ukrainian legal-entity filing; LinkedIn lists 1,001-5,000 employees.
- **Products:** Intertop stores, intertop.ua, INTERTOP mobile app, INTERTOP Plus, Brand distribution and retail operations
- **Notable:** Opened the first Intertop store in 1994 and expanded the concept from footwear into a broad fashion platform., Built a reported catalog of about 140,000 products spanning footwear, clothing, accessories and cosmetics., Won Fashion Operator of the Year and Best Fashion E-commerce Retailer at the 2021 RAU Awards.

## Products & services

- **Intertop stores** — A multibrand network for footwear, clothing, accessories and beauty, with stores also functioning as fitting, pickup and service points.
- **intertop.ua** — An e-commerce storefront and marketplace reported to carry about 140,000 products from international and Ukrainian brands.
- **INTERTOP mobile app** — An iOS and Android shopping app that connects purchasing, loyalty balances, offers and the store network.
- **INTERTOP Plus** — A four-level loyalty program with cashback, personalized offers and in-app bonus management.
- **Brand distribution and retail operations** — Local market development for international labels, including dedicated store networks and exclusive distribution relationships such as Kiko Milano in Ukraine.
- **INTERTOP Agency** — B2B branding, digital media, retention, content production and physical-store services built from the retailer’s internal capabilities.

## Achievements

- Opened the first Intertop store in 1994 and expanded the concept from footwear into a broad fashion platform.
- Built a reported catalog of about 140,000 products spanning footwear, clothing, accessories and cosmetics.
- Won Fashion Operator of the Year and Best Fashion E-commerce Retailer at the 2021 RAU Awards.
- Won International Fashion Operator of the Year at the 2019 Retail & Development Business Awards.
- A multi-year website redesign program reported a 55.4% conversion lift in its first year.
- Reached UAH 4.54 billion in 2025 revenue according to public Ukrainian company records.
- Built a network of more than 120 stores in Ukraine and 15 in Kazakhstan by 2026.
- Grew its Ukrainian-brand marketplace assortment to more than 150 labels by 2025.
- Sold about 80% of the first drop of a Ukrainian-made collaboration collection within one month, according to its CMO interview.

## Latest updates

- **2026-06** — CEO Serhiy Badriddinov discussed the economics of building a fashion marketplace, competition with SHEIN and an internal IT team reported at about 80 people on the Zakryv Raund podcast.
- **2026-04** — Kiko Milano launched a dedicated Ukrainian online store with nationwide delivery, supported by exclusive distributor Intertop Ukraine; the brand had 21 Ukrainian stores.
- **2026-03** — Co-owner Volodymyr Tsoi said Intertop was preparing for EU entry and assessing Uzbekistan and Kyrgyzstan after entering another market in 2025.
- **2025-06** — Intertop described a portfolio of 14 retail networks, roughly 157 managed stores and more than 150 Ukrainian brands on its marketplace.
- **2025** — INTERTOP Plus was relaunched as a four-tier loyalty program with cashback of up to 6% on full-price merchandise.

## Links

- Website: https://intertop.ua/
- LinkedIn: https://www.linkedin.com/company/intertop-ukraine
- YouTube: https://www.youtube.com/user/intertopua
- Instagram: https://www.instagram.com/intertop.ua/
- Facebook: https://www.facebook.com/INTERTOP.UA/
- TikTok: https://www.tiktok.com/@intertop.ua

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Profile page: https://yespress.io/intertop-ukraine
Published by YesPress — https://yespress.io
Last updated: 2026-08-15