# Intersport

> Intersport is an independent Chicago media and marketing agency founded by Charlie Besser in 1985. It combines sponsorship advice, experiential marketing, original content and event production with ownership and operation of sports properties, serving brands including Under Armour, Chase and 7-Eleven.

- **Founded:** 1985
- **Headquarters:** Chicago, United States
- **Founders:** Charlie Besser (Founder, Chairman and CEO)
- **Products:** Experiential and event marketing, Sponsorship consulting, Branded property creation, Content and media production, UA Next
- **Notable:** Created the College Slam Dunk & 3-Point Championships in 1987., Cleat Crew won Chief Marketer’s Best Cause-Driven Campaign of 2024, according to Intersport’s case study., Chase Sapphire Reserve led sponsor ratings among Sundance 2025 visitors, according to the company’s case study citing the festival’s performance summary.

## Products & services

- **Experiential and event marketing** — Plans and executes brand experiences, activations and live events.
- **Sponsorship consulting** — Audience research, partnership strategy, sponsorship valuation and measurement.
- **Branded property creation** — Develops recurring proprietary events and platforms for brands.
- **Content and media production** — Original video, broadcast and digital programming, plus media partnerships.
- **UA Next** — Under Armour youth-sports platform spanning camps, competitions and content; launched in 2021 after the football relationship began in 2008.
- **APP** — Majority-owned pickleball tour and community platform; Intersport acquired an 80% interest in 2022.
- **World Champions Cup** — Three-team international golf competition launched in 2023.
- **Intersport FC** — Soccer partnership practice launched through the acquisition of O Street Consulting.
- **Double Eagle Club** — Premium Masters-week corporate hospitality business created in 1992.

## Achievements

- Created the College Slam Dunk & 3-Point Championships in 1987.
- Cleat Crew won Chief Marketer’s Best Cause-Driven Campaign of 2024, according to Intersport’s case study.
- Chase Sapphire Reserve led sponsor ratings among Sundance 2025 visitors, according to the company’s case study citing the festival’s performance summary.
- Launched the World Champions Cup in 2023.

## Latest updates

- **2026-04** — Drew Russell promoted to president of content and live events; Morgan Howe returned as SVP and head of growth.
- **2025-09** — Marked its 40th anniversary and published case studies covering Chase, Under Armour, 7-Eleven and APP.
- **2025-08** — World Champions Cup announced Skechers, Shriners Children’s and Feather Sound Country Club as partners.

## Links

- Website: https://intersport.global/
- LinkedIn: https://www.linkedin.com/company/intersport/
- Twitter/X: https://x.com/intersportbuzz
- Instagram: https://www.instagram.com/intersportbuzz/
- Facebook: https://www.facebook.com/IntersportBuzz/

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Profile page: https://yespress.io/intersport
Published by YesPress — https://yespress.io
Last updated: 2026-10-24