# Internet Brands

> Internet Brands is a privately held digital media, marketing and software group built around high-value verticals. Its portfolio stretches from WebMD and Medscape to Avvo, Nolo, CarsDirect and Fodor's, while its software and advertising platforms sell workflow tools, audience access, leads and measurable engagement to healthcare, legal, dental, automotive and other customers.

- **Founded:** 1998
- **Headquarters:** El Segundo, United States
- **Founders:** Bill Gross (Co-founder / originator at Idealab), Scott Painter (Co-founder and founding CEO of CarsDirect)
- **Team size:** More than 7,000 employees globally according to the company website; the supplied record estimates 6,000
- **Products:** WebMD, Medscape, PulsePoint, WebMD Ignite, Henry Schein One / Dentrix
- **Notable:** CarsDirect pioneered end-to-end online vehicle purchasing in the late 1990s., Completed a 2007 Nasdaq IPO under the ticker INET., Acquired WebMD and Medscape in a transaction valued at approximately $2.8 billion in 2017.

## Products & services

- **WebMD** — Consumer health information, tools and digital services.
- **Medscape** — Clinical news, medical reference, point-of-care tools and continuing education for healthcare professionals.
- **PulsePoint** — Health-focused programmatic advertising and omnichannel activation technology.
- **WebMD Ignite** — Patient and member engagement, healthcare growth and education solutions for providers and payors.
- **Henry Schein One / Dentrix** — Dental practice-management software and services operated through a joint venture with Henry Schein.
- **Martindale-Avvo network** — Legal directories, consumer information, attorney leads and marketing services including Avvo, Martindale and Nolo.
- **CarsDirect** — Automotive research, pricing and dealer lead-generation services.
- **Fodor's Travel** — Travel guides, recommendations and editorial content.
- **Adaptive Optimization** — AI-supported campaign optimization using contextual, behavioral, intent and proprietary signals.
- **Medscape AI** — A generative medical reference experience grounded in Medscape content, peer-reviewed literature and current medical news.

## Achievements

- CarsDirect pioneered end-to-end online vehicle purchasing in the late 1990s.
- Completed a 2007 Nasdaq IPO under the ticker INET.
- Acquired WebMD and Medscape in a transaction valued at approximately $2.8 billion in 2017.
- Reported more than 250 million monthly visitors across its consumer sites in 2022.
- Completed a 2022 recapitalization valuing the company at more than $12 billion.
- Company materials report more than 10 million Medscape healthcare-professional members and over 90% reach across US specialties.
- Named to Forbes' 2025 list of America's Best Employers for Women.

## Latest updates

- **2026-03** — PulsePoint announced an integration with Reddit to extend its healthcare-professional omnichannel offering.
- **2025-11** — Medscape launched Medscape AI for more than 13 million members globally, grounding responses in proprietary content, peer-reviewed literature and current medical news.
- **2025-08** — Internet Brands was included in Forbes' America's Best Employers for Women 2025 ranking.
- **2024-12** — Internet Brands completed its acquisition of FindLaw from Thomson Reuters, expanding its legal network.
- **2024-02** — WebMD acquired Healthwise's operating assets to expand patient and member health education and engagement capabilities.

## Links

- Website: https://www.internetbrands.com/
- LinkedIn: https://www.linkedin.com/company/internet-brands
- Twitter/X: https://twitter.com/INETtweets
- Facebook: https://www.facebook.com/InternetBrandsInc

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Profile page: https://yespress.io/internet-brands
Published by YesPress — https://yespress.io
Last updated: 2026-08-15