# Internal

> Internal was a San Francisco software startup that let operations, support, and product teams build secure internal applications over company databases, APIs, and services without waiting for a full engineering cycle. Founded by Arisa Amano and Bob Remeika in 2019 after years of building the same neglected consoles at Yammer, Zenefits, and Harbor, it raised $16 million and sold a thoughtful answer to the risky 'God View' problem. The service shut down on December 28, 2023, leaving a useful product lesson and an equally useful warning about platform dependence.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Founders:** Arisa Amano (Co-founder and CEO), Bob Remeika (Co-founder and CTO)
- **Products:** Internal Console, Internal App Builder, Self-hosted deployment
- **Notable:** Raised $16 million across seed and Series A rounds., Turned the employee 'God View' privacy problem into a concrete product category at launch in 2019., Public customer evidence credited Internal with delivering client apps 90% faster and standing up secure legacy-data interfaces in weeks.

## Products & services

- **Internal Console** — The original no-code database browser and operational console with search, filtering, edit mode, custom views, queues, field-level permissions, redaction, and per-record audit logs.
- **Internal App Builder** — A broader visual platform for technical and non-technical teammates to build internal applications over databases, APIs, and business systems, with developer-oriented extension points.
- **Self-hosted deployment** — An enterprise deployment option intended for customers that needed Internal to run in their own infrastructure; pricing was not publicly disclosed.

## Achievements

- Raised $16 million across seed and Series A rounds.
- Turned the employee 'God View' privacy problem into a concrete product category at launch in 2019.
- Public customer evidence credited Internal with delivering client apps 90% faster and standing up secure legacy-data interfaces in weeks.
- Earned a 4.5 out of 5 rating from 12 G2 reviews before shutdown, with data security its highest-rated feature in the Winter 2026 archived report.
- Built integrations around databases, APIs, Google Sheets, Salesforce, Zendesk, and other operational systems.

## Latest updates

- **2023-11** — Internal informed customers that it would sunset the service; migration guides from Appsmith and DronaHQ appeared soon afterward.
- **2023-12** — Internal ceased operating on December 28, 2023.

## Links

- Website: http://www.internal.io
- LinkedIn: https://www.linkedin.com/company/internal
- Twitter/X: https://twitter.com/internal_io

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Profile page: https://yespress.io/internal
Published by YesPress — https://yespress.io
Last updated: 2026-09-28