# Intermark Group

> Intermark Group is a privately held, full-service advertising and marketing agency founded in 1977 and based in Birmingham, Alabama. It differentiates itself by applying psychology and behavioral science across strategy, creative, media, analytics, digital, public relations and in-house production, serving regional and national organizations in sectors including tourism, healthcare, finance, education, food, automotive and home products.

- **Founded:** 1977
- **Headquarters:** Birmingham, United States
- **Products:** Strategy and planning, Marketing psychology, Creative and brand advertising, Media and analytics, Vazda Studios production
- **Notable:** The Mohawk SmartStrand Challenge drew a reported 2.5 million livestream viewers, 60,000 microsite visits in 14 days and an estimated $20 million in media value on a $330,000 budget., Mohawk sold more than 50 million yards of SmartStrand carpet and experienced a nine-month backlog following the campaign, according to Intermark's case study., Intermark reports that its History H2 campaign increased desired-demographic share by 15% in the first month.

## Products & services

- **Strategy and planning** — Consumer research, empirical studies, predictive analytics, brand strategy and campaign planning.
- **Marketing psychology** — Behavioral-science research and consumer-behavior strategy designed to identify and influence beliefs and decisions.
- **Creative and brand advertising** — Campaign concepts and executions across broadcast, print, out-of-home, digital and social channels.
- **Media and analytics** — Audience strategy, planning, buying, programmatic distribution, search, testing and outcome measurement.
- **Vazda Studios production** — In-house full-service video production and post-production.
- **Digital and interactive** — Digital strategy, website and software experiences, and interactive marketing through the affiliated Alloy Digital operation.
- **Public relations and social media** — Consumer and business communications, earned media, community management and social campaigns.
- **Small-business marketing** — Integrated marketing support tailored to small and midsize organizations.

## Achievements

- The Mohawk SmartStrand Challenge drew a reported 2.5 million livestream viewers, 60,000 microsite visits in 14 days and an estimated $20 million in media value on a $330,000 budget.
- Mohawk sold more than 50 million yards of SmartStrand carpet and experienced a nine-month backlog following the campaign, according to Intermark's case study.
- Intermark reports that its History H2 campaign increased desired-demographic share by 15% in the first month.
- The Alabama Tourism Department's 2022 Mind Trip campaign received six district and national American Advertising Federation awards, plus seven Birmingham awards.
- The agency says more than 90% of its media clients exceeded their goals in each of the past four years.
- Intermark rebranded around its Mind Grenade symbol and opened a new Highland Avenue office with behavioral-testing facilities in 2024.

## Latest updates

- **2024-04** — Intermark opened a psychology-themed office on Highland Avenue South in Birmingham and introduced its Mind Grenade identity.
- **2026-01** — Laura Lee, vice president of media and communications, co-presented a paid-media strategy session at Georgia Tech's CommsNext conference.
- **2026-02** — The agency published its annual Psych Awards analysis of Super Bowl LX advertising through social-psychology principles.
- **2026-04** — Intermark promoted a webinar on consumer trust and AI-created advertising after highlighting research on detected AI involvement.

## Links

- Website: https://www.intermarkgroup.com/
- LinkedIn: https://www.linkedin.com/company/intermark-group/
- Twitter/X: https://twitter.com/IntermarkGroup
- YouTube: https://www.youtube.com/channel/UCjKCuqJIWfGhwvU8zT_fD0A
- Instagram: https://instagram.com/intermarkgroup
- Facebook: https://facebook.com/IntermarkGroup
- TikTok: https://www.tiktok.com/@intermarkgroup

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Profile page: https://yespress.io/intermark-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-24