# interactive investor

> interactive investor (ii) is a UK subscription investment platform for individual savers, investors and pension holders. It combines self-directed share and fund dealing, ISAs, SIPPs, managed portfolios, research and financial advice. Its distinctive proposition is a monthly platform fee rather than a percentage charge on the portfolio.

- **Founded:** 1995
- **Headquarters:** Manchester, United Kingdom
- **Founders:** Sherry Coutu (Founder; former chief executive and chair)
- **Products:** Stocks & Shares ISA, Personal Pension (SIPP), Trading Account, Junior ISA, Managed ISA
- **Notable:** Built a subscription platform through acquisitions of TD Direct Investing, Alliance Trust Savings, The Share Centre and the EQi customer book., Reported 525,000 customers and £107.7 billion AUMA at June 2026., ii’s SIPP page reports Which? Recommended Provider recognition for five consecutive years through 2026.

## Products & services

- **Stocks & Shares ISA** — UK tax-advantaged investment account with self-managed and managed options.
- **Personal Pension (SIPP)** — Self-invested pension with investment choice, consolidation and retirement withdrawal options; managed portfolios also available.
- **Trading Account** — General investment account for UK and international securities, including multi-currency investing.
- **Junior ISA** — Child investment account available through Plus and Premium plans.
- **Managed ISA** — Ten portfolios across index and sustainable styles and five risk levels, with Aberdeen advising on allocation and fund selection.
- **ii360** — Advanced desktop and mobile investing platform with screening, charts, market data, analytics and conditional orders. Interactive Brokers provides execution and clearing.
- **ii Advice** — Financial planning and advice service with a flat monthly charge; separate from the standard platform subscription.
- **Research and ii Community** — Investment journalism, guides, newsletters and an investor discussion platform.

## Achievements

- Built a subscription platform through acquisitions of TD Direct Investing, Alliance Trust Savings, The Share Centre and the EQi customer book.
- Reported 525,000 customers and £107.7 billion AUMA at June 2026.
- ii’s SIPP page reports Which? Recommended Provider recognition for five consecutive years through 2026.

## Latest updates

- **2026-10** — Launched ii360 on 5 October for experienced investors.
- **2026-10** — On 6 October, Premium kept its £39.99 monthly price while increasing included trades to ten and adding business-account benefits.
- **2026-07** — H1 results reported £6.8 billion net inflows and £84 million adjusted operating profit at ii.
- **2026-02** — Core, Plus and Premium pricing took effect, bundling the ISA, SIPP and Trading Account.

## Links

- Website: https://www.ii.co.uk/
- LinkedIn: https://www.linkedin.com/company/interactive-investor
- Twitter/X: https://twitter.com/ii_couk
- GitHub: https://github.com/interactive-investor
- YouTube: https://www.youtube.com/@interactiveinvestoruk
- Facebook: https://www.facebook.com/weareii
- TikTok: https://www.tiktok.com/@interactiveinvestoruk

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Profile page: https://yespress.io/interactive-investor
Published by YesPress — https://yespress.io
Last updated: 2026-10-16