# Integral Ad Science

> Integral Ad Science (IAS) sells software that measures and improves digital advertising quality. Brands, agencies, publishers and platforms use its fraud detection, viewability, contextual intelligence and optimization tools across the open web, social media, streaming television and audio. Novacap acquired IAS in December 2025.

- **Founded:** 2009
- **Headquarters:** New York, United States
- **Founders:** Helene Monat (Co-founder; former CEO of AdSafe Media), Will Luttrell (Co-founder and former CTO)
- **Products:** Quality Impressions, Context Control, IAS Signal, Quality Sync, Quality Attention
- **Notable:** Reported US$530.1 million revenue and US$37.8 million net income for 2024., Acquired Publica in a US$220 million cash-and-stock transaction in August 2021., IAS reports MRC accreditation for sophisticated invalid-traffic detection/filtration across desktop, mobile web, mobile apps and connected TV.

## Products & services

- **Quality Impressions** — A unified metric requiring viewability, a real human audience, brand-safe and suitable content, and the intended geography.
- **Context Control** — Contextual classification for targeting relevant content and avoiding unsuitable environments; expanded to episode-level podcast pre-bid controls in 2026.
- **IAS Signal** — Reporting interface for campaign media quality, including connected-TV transparency and optimization insights.
- **Quality Sync** — Aligns pre-bid filtering and post-bid blocking settings to reduce configuration gaps and wasted impressions.
- **Quality Attention** — Combines media-quality signals, eye-tracking data from Lumen Research and machine learning to estimate attention.
- **Total Visibility** — Links media quality with programmatic supply-path costs to help buyers assess spending efficiency.
- **Publica** — Connected-TV ad serving and unified auctions for publisher monetization; acquired by IAS in 2021.
- **IAS Total TV** — Aggregated show, genre, rating and other content insights from participating streaming publishers, combined with quality and outcomes measurement.
- **Quality Connect** — IAS Pulse feature that lets publishers see advertiser campaign quality preferences when advertisers opt to share them. Campaign Transparency launched at no additional cost.

## Achievements

- Reported US$530.1 million revenue and US$37.8 million net income for 2024.
- Acquired Publica in a US$220 million cash-and-stock transaction in August 2021.
- IAS reports MRC accreditation for sophisticated invalid-traffic detection/filtration across desktop, mobile web, mobile apps and connected TV.
- IAS reports TAG Platinum Status in 2024.

## Latest updates

- **2026-10** — Announced ChatGPT Ads brand safety and suitability measurement in a closed pilot with selected advertisers.
- **2026-08** — Published Mitsubishi Canada campaign results: 82% lower brand risk, 33% higher CTR, 15% better clicks-to-visit rate and 4% lower cost per visit; company-reported test findings.
- **2026-07** — Appointed former Slack and Bumble CEO Lidiane Jones as CEO, succeeding Lisa Utzschneider.
- **2026-06** — Launched Quality Connect and episode-level podcast pre-bid optimization through The Trade Desk and Spotify Ad Exchange.
- **2026-04** — Launched IAS Total TV transparency solutions for participating streaming inventory.

## Links

- Website: https://integralads.com/
- LinkedIn: https://www.linkedin.com/company/integralads
- Twitter/X: https://twitter.com/Integralads/
- YouTube: https://www.youtube.com/@IntegralAds
- Instagram: https://www.instagram.com/integralads/
- Facebook: https://www.facebook.com/Integralads/

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Profile page: https://yespress.io/integral-ad-science
Published by YesPress — https://yespress.io
Last updated: 2026-10-17