# Insurance Supermarket International Canada

> Insurance Supermarket International is a privately held Canadian insurtech that distributes and administers life and personal-protection insurance in Canada and the United States. Its proposition is straightforward: attract consumers online, assess their needs, connect them with licensed advisors and carriers, and compress a traditionally slow application into a digital journey that can support same-day issuance. The revealing part of its story is not merely the US$100 million minority investment it raised in 2022, but its later decision to replace a geographically matched, face-to-face advisor model with remote meetings so advisors could handle more middle-market customers.

- **Founded:** 2009
- **Headquarters:** Concord (Vaughan), Canada
- **Founders:** Alexandr Dudarev (Founder and CEO)
- **Team size:** More than 700 globally, according to the company; LinkedIn lists 501-1,000 employees.
- **Products:** Final Expense Insurance, Term Life Insurance, Permanent and Whole Life Insurance, Critical Illness Insurance, Accidental Death and Dismemberment Insurance
- **Notable:** Founded in Canada in 2009 and expanded operations into the United States and Romania., Launched its digital distribution and administration platform in 2015., Reported more than 150,000 families relying on the company by July 2022.

## Products & services

- **Final Expense Insurance** — Simplified or guaranteed-issue coverage intended to help with funeral and other end-of-life expenses.
- **Term Life Insurance** — Life coverage for a defined term, distributed through the company’s Canadian product and advisor channels.
- **Permanent and Whole Life Insurance** — Lifelong coverage options, including no-medical products and plans that may build cash value.
- **Critical Illness Insurance** — Coverage designed to pay a lump sum after diagnosis of a covered critical illness.
- **Accidental Death and Dismemberment Insurance** — Accident coverage, including the Sentinel+ plan promoted in Canada.
- **Disability Insurance** — Income-replacement coverage for customers unable to work because of a covered injury or illness.
- **Digital Distribution and Administration Platform** — Proprietary technology for consumer intake, advisor matching, needs assessment, underwriting support, policy binding, settlement and administration.
- **Ultimate Lead Program 2.0** — A remote advisor distribution model announced for beta testing, designed to connect advisors and consumers digitally without travel.

## Achievements

- Founded in Canada in 2009 and expanded operations into the United States and Romania.
- Launched its digital distribution and administration platform in 2015.
- Reported more than 150,000 families relying on the company by July 2022.
- Reported more than US$15 billion in life-insurance coverage delivered through its operations.
- Closed a US$100 million minority growth-equity investment from Gallatin Point Capital in 2022.
- Built distribution across Canada and the United States with multiple carrier and reinsurance relationships.
- Developed real-time policy-binding capabilities that the company says can support same-day issuance, settlement and commission.

## Latest updates

- **2025-10** — The company’s careers site listed remote licensed-advisor roles in Canada and the United States, signalling continued emphasis on virtual call-centre distribution.
- **2023-11** — CEO Alexandr Dudarev confirmed layoffs and a resource realignment as ISI moved away from face-to-face wholesaling toward remote advisor-client meetings.
- **2023-11** — ISI announced Ultimate Lead Program 2.0 for beta testing, intended to connect independent advisors with consumers digitally in Canada and the United States.
- **2022-07** — ISI closed a US$100 million minority equity investment from Gallatin Point Capital to fund North American growth and platform expansion.

## Links

- Website: https://insurance-supermarket.com
- LinkedIn: https://ca.linkedin.com/company/insurance-supermarket-international
- Twitter/X: https://x.com/IncSupermarket
- YouTube: https://www.youtube.com/user/InsuranceSupermarke1
- Facebook: https://www.facebook.com/InsuranceSupermarket

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Profile page: https://yespress.io/insurance-supermarket-international-canada
Published by YesPress — https://yespress.io
Last updated: 2026-08-23