# Instant Pot Brands

> Instant Pot Brands is the appliance maker behind the Instant Pot multicooker and Instant Vortex air fryers - a product that went from an unknown Canadian startup to an Amazon cult phenomenon with zero traditional advertising, driven instead by food bloggers and a Facebook community of millions. After a leveraged 2019 merger and a 2021 dividend recap loaded the business with debt, parent Instant Brands filed for Chapter 11 in June 2023 and was sold to Centre Lane Partners, which relaunched the appliance business as a standalone company now doing business as Instant Pot Brands.

- **Founded:** 2009
- **Headquarters:** Downers Grove, Illinois, United States
- **Founders:** Robert Wang (Founder & Inventor of the Instant Pot; later Chief Innovation Officer), Yi Qin (Co-founder (Double Insight))
- **Team size:** ~240 employees (appliance business)
- **Products:** Instant Pot Multicooker, Instant Vortex Air Fryers, Smart WiFi / Bluetooth Multicookers, Instant Connect App, Instant Mini Line
- **Notable:** Sold 24,000 units on the first Amazon Prime Day (2015) versus 182 the prior Wednesday., Sold ~215,000 units on Prime Day 2016 and ~300,000 units in 36 hours on Prime Day 2018., Grew a company-run Facebook community past 3 million members with ~15,000 posts a day.

## Products & services

- **Instant Pot Multicooker** — Programmable electric multicooker combining pressure cooker, slow cooker, rice cooker, steamer, saute pan and yogurt maker; sold across Duo, Lux, Pro, Pro Plus and RIO lines.
- **Instant Vortex Air Fryers** — Air fryer range including single- and dual-basket Vortex Plus models with ClearCook window, EvenCrisp technology and Sync Cook/Sync Finish.
- **Smart WiFi / Bluetooth Multicookers** — Connected Instant Pot models controllable through the Instant Connect app with remote start, monitoring and 2,000+ recipes.
- **Instant Connect App** — Companion app for recipe discovery and remote control of smart Instant appliances.
- **Instant Mini Line** — 2025 compact launch: 4QT RIO Mini Multi-Cooker, 4QT Vortex Plus Mini Air Fryer and 4-Slice InstantHeat Mini Air Fryer Toaster Oven in pastel colorways.

## Achievements

- Sold 24,000 units on the first Amazon Prime Day (2015) versus 182 the prior Wednesday.
- Sold ~215,000 units on Prime Day 2016 and ~300,000 units in 36 hours on Prime Day 2018.
- Grew a company-run Facebook community past 3 million members with ~15,000 posts a day.
- Became a documented cultural phenomenon covered by CNBC, Forbes, Salon and Slate.
- Built a category-defining brand with essentially no traditional advertising.

## Latest updates

- **2023-06** — Parent Instant Brands filed for Chapter 11 bankruptcy with ~$512M in funded debt.
- **2023-11** — Centre Lane Partners acquired the appliances division, including Instant Pot, out of bankruptcy.
- **2024-02** — Restructuring plan confirmed; the business split into standalone Instant Pot Brands (appliances) and Corelle Brands (housewares).
- **2024-04** — New leadership named and the appliance business began doing business as Instant Pot Brands.
- **2024-11** — A bankruptcy trustee sued former owner Cornell Capital over the 2021 $345M dividend, seeking $400M+ for creditors.
- **2025-08** — Instant Pot Brands launched a new Mini Line of compact multicookers and air fryers.

## Links

- Website: https://instantpot.com
- LinkedIn: https://www.linkedin.com/company/instantpotbrands
- Twitter/X: https://x.com/InstantPot
- YouTube: https://www.youtube.com/user/InstantPot
- Instagram: https://www.instagram.com/instantpotofficial/
- Facebook: https://facebook.com/instantbrandsofficial/
- TikTok: https://www.tiktok.com/@instantpotofficial

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Profile page: https://yespress.io/instant-pot-brands
Published by YesPress — https://yespress.io
Last updated: 2026-08-20