# Instacart

> Instacart connects households with retailers for grocery delivery and pickup, and sells retailers the software, fulfillment tools, smart carts, and advertising technology behind those shopping trips. Its consumer marketplace operates in the U.S. and Canada; its enterprise technology also serves international retailers.

- **Founded:** 2012
- **Headquarters:** San Francisco, United States
- **Founders:** Apoorva Mehta (Co-founder; former CEO), Max Mullen (Co-founder), Brandon Leonardo (Co-founder)
- **Products:** Instacart Marketplace, Instacart+, Instacart Ads, Instacart Enterprise platform, Caper Carts
- **Notable:** Expanded to Canada in 2017., Listed on Nasdaq as CART in September 2023., Reported US$447 million GAAP net income in fiscal 2025.

## Products & services

- **Instacart Marketplace** — Consumer grocery and retail marketplace connecting customers to stores for delivery and pickup.
- **Instacart+** — Membership introduced as Express in 2013 and renamed in 2022; standard U.S. pricing is $99/year or $9.99/month. Eligible delivery fees are waived; other fees apply.
- **Instacart Ads** — Advertising and measurement for brands across the marketplace and partner channels.
- **Instacart Enterprise platform** — Modular ecommerce, fulfillment, retail media, in-store, and AI tools; the broader platform launched in 2022.
- **Caper Carts** — Smart carts using computer vision, sensors, and scales for item recognition and checkout; acquired with Caper AI in 2021.
- **FoodStorm** — Prepared-food and catering order management; acquired in 2021.
- **AI Solutions** — Enterprise AI offerings for retailer shopping experiences and business insights.
- **Clementine** — AI shopping assistant turning conversation, lists, and recipes into carts; launched for most U.S. and Canadian customers in September 2026.

## Achievements

- Expanded to Canada in 2017.
- Listed on Nasdaq as CART in September 2023.
- Reported US$447 million GAAP net income in fiscal 2025.
- Reported US$10.351 billion GTV and 90.3 million orders in Q2 2026.
- Public company materials describe over 2,200 retail banners and nearly 100,000 stores.

## Latest updates

- **2026-10** — October 20: Big Y announced FoodStorm kiosks and online catering ordering.
- **2026-10** — October 14: company scheduled Q3 2026 results for November 5; those results were not yet released as of this profile.
- **2026-09** — September 9: introduced Clementine AI shopping assistant for most U.S. and Canadian customers.
- **2026-08** — August 6: Q2 revenue increased 14% year over year; GAAP net income was US$111 million.

## Links

- Website: https://www.instacart.com
- LinkedIn: https://www.linkedin.com/company/instacart/
- Twitter/X: https://twitter.com/instacart
- GitHub: https://github.com/instacart
- YouTube: https://www.youtube.com/@instacart
- Instagram: https://www.instagram.com/instacart/
- Facebook: https://www.facebook.com/Instacart/

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Profile page: https://yespress.io/instacart
Published by YesPress — https://yespress.io
Last updated: 2026-10-24