# InsideTracker

> InsideTracker is a Cambridge, Massachusetts personalized health and wellness company (legally Segterra, Inc.) that turns your blood, DNA, and wearable data into a science-backed action plan. Founded in 2009 by MIT-trained scientist Dr. Gil Blander, the platform analyzes dozens of blood biomarkers, estimates your biological 'InnerAge,' and recommends specific foods, supplements, and lifestyle changes to optimize performance, healthspan, and longevity. It has become a favorite of athletes and quantified-self enthusiasts and integrates directly with Garmin, Fitbit, Oura, and Apple devices.

- **Founded:** 2009
- **Headquarters:** Cambridge, Massachusetts, United States
- **Founders:** Gil Blander (Founder, President & Chief Scientific Officer), Christian Reich (Co-founder), David Lester (Co-founder)
- **Team size:** Approximately 53 employees
- **Products:** InsideTracker Ultimate Plan, InnerAge 2.0, DNA Kit, Wearable & Fitness Tracker Integration, Terra (AI Health Coach)
- **Notable:** One of the earliest movers in consumer personalized blood analytics, operating since 2009., Built a proprietary biological-age algorithm (InnerAge) validated on blood biomarker data., Pioneered blood + DNA + wearable data fusion for consumer health recommendations.

## Products & services

- **InsideTracker Ultimate Plan** — The flagship blood analysis measuring up to 48 biomarkers - covering metabolism, inflammation, hormones, liver and kidney function - paired with personalized food, supplement, and lifestyle recommendations.
- **InnerAge 2.0** — A direct-to-consumer biological-age test that runs 20 blood biomarkers through a proprietary algorithm to estimate how fast your body is aging versus your chronological age.
- **DNA Kit** — At-home genetic analysis of up to 261 gene variants covering wellness traits, combined with blood data for deeper personalization.
- **Wearable & Fitness Tracker Integration** — Syncs data from Garmin, Fitbit, Oura, and Apple Health (resting heart rate, sleep, activity) to refine recommendations in near real time.
- **Terra (AI Health Coach)** — An AI-powered health coach that interprets your blood, DNA, and fitness data conversationally and surfaces personalized guidance.
- **Nutrition DeepDive** — A food and supplement tracker that analyzes nutrition in the context of your blood, DNA, and wearable data.

## Achievements

- One of the earliest movers in consumer personalized blood analytics, operating since 2009.
- Built a proprietary biological-age algorithm (InnerAge) validated on blood biomarker data.
- Pioneered blood + DNA + wearable data fusion for consumer health recommendations.
- Raised $15M Series B in 2022 to scale its AI personalization platform.
- Widely reviewed and recommended for athletes and longevity-focused users (Forbes, Digital Trends, GearJunkie).

## Latest updates

- **2025-04** — Launched Terra, an AI-powered health coach, alongside Nutrition DeepDive, a food and supplement tracker keyed to blood, DNA, and fitness data.
- **2025-01** — Partnered with Ultrahuman to bring its Blood Vision testing platform to US consumers for cardiovascular health.
- **2024-05** — Partnered with FITNESS SF to bring personalized health analytics to 35,000+ gym members and staff.
- **2022-09** — Raised $15M Series B led by PeakBridge to scale its AI platform for personalized nutrition and healthspan optimization.

## Links

- Website: https://www.insidetracker.com
- LinkedIn: http://www.linkedin.com/company/insidetracker
- Twitter/X: https://twitter.com/insidetracker
- YouTube: https://www.youtube.com/insidetracker
- Instagram: https://www.instagram.com/insidetracker/
- Facebook: http://www.facebook.com/pages/InsideTracker-from-Segterra/271094716266705

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Profile page: https://yespress.io/insidetracker
Published by YesPress — https://yespress.io
Last updated: 2026-07-11