# Insider One

> Insider One is an enterprise customer-engagement software company that combines a native customer data platform, real-time personalization, cross-channel journey orchestration, analytics, and purpose-built AI agents. Founded in Istanbul and headquartered in Singapore, it sells subscription software and implementation support to more than 2,000 brands, helping marketing and customer-experience teams turn fragmented first-party data into coordinated interactions across web, app, email, SMS, RCS, WhatsApp, push, search, and paid media.

- **Founded:** 2012
- **Headquarters:** Singapore, Singapore
- **Founders:** Hande Cilingir (Co-Founder and CEO), Serhat Soyuerel (Co-Founder and Chief Revenue Officer), Arda Koterin (Co-Founder and Chief Customer Officer), Mehmet Sinan Toktay (Co-Founder and Chief Technology Officer), Okan Yedibela (Co-Founder and Senior Software Architect), Muharrem Derinkok (Co-Founder and Chief Product Officer)
- **Team size:** More than 1,500 team members representing 50+ nationalities across 30+ offices as of 2026.
- **Products:** Insider One Customer Data Platform, Architect, Agent One, Sirius AI / Insider One AI, Web and App Personalization
- **Notable:** Reached unicorn status at a $1.22 billion valuation in 2022., Grew from six founders in Istanbul to more than 1,500 employees, 50+ nationalities, and 30+ offices., Expanded to more than 2,000 customers by late 2025 and 2026.

## Products & services

- **Insider One Customer Data Platform** — Unifies first-party behavioral, transactional, and profile data in real time, including identity resolution, audience creation, and predictive segmentation.
- **Architect** — A visual journey-orchestration layer for coordinating individualized engagement across 12+ native channels.
- **Agent One** — A suite of purpose-built autonomous agents, including shopping and support agents, designed to plan or carry out customer-engagement tasks.
- **Sirius AI / Insider One AI** — Generative, conversational, and predictive AI capabilities for segmentation, content, send-time optimization, channel selection, recommendations, and journey creation.
- **Web and App Personalization** — Onsite and in-app experiments, recommendations, templates, and individualized experiences based on real-time behavior.
- **Messaging Channels** — Native delivery across email, SMS, RCS, WhatsApp, web push, app push, and conversational interfaces.
- **Ecommerce Search and Merchandising** — AI-assisted site search, product discovery, recommendations, and merchandising for retail and ecommerce teams.
- **Analytics and Reporting** — Journey, behavioral, channel, and revenue measurement tied back to unified customer profiles.

## Achievements

- Reached unicorn status at a $1.22 billion valuation in 2022.
- Grew from six founders in Istanbul to more than 1,500 employees, 50+ nationalities, and 30+ offices.
- Expanded to more than 2,000 customers by late 2025 and 2026.
- Raised a $500 million Series E led by General Atlantic in 2024.
- Named a Leader in multiple Gartner, Forrester, and IDC evaluations across personalization, cross-channel marketing, customer data, and AI-enabled marketing.
- Acquired conversational-commerce platform MindBehind in 2023 and retail martech company Bluecore in 2026.
- Ranked #14 among commerce products in G2's 2026 Best Software Awards, according to the company newsroom.

## Latest updates

- **2026-06** — Announced a strategic Google partnership linking BigQuery, Cloud Storage, Analytics, Ads, RCS, and Vertex AI to Insider One's customer-engagement platform.
- **2026-06** — Launched zero-copy segmentation for Snowflake-powered customer activation.
- **2026-05** — Acquired Bluecore, adding a retail identity graph and more than 400 North American enterprise retail customers.
- **2026-03** — Announced an OpenAI partnership to advance Agent One and autonomous customer-engagement workflows.
- **2026-03** — Added Google BigQuery and Google Cloud Storage integrations for warehouse-driven engagement.
- **2025-12** — Rebranded from Insider to Insider One and framed its strategy around consolidating customer-engagement work into one platform.
- **2025-03** — Introduced Agent One, a suite of autonomous AI agents for customer engagement.

## Links

- Website: https://insiderone.com/
- LinkedIn: https://www.linkedin.com/company/insiderone/
- Twitter/X: https://x.com/insideronehq
- GitHub: https://github.com/useinsider
- YouTube: https://www.youtube.com/@InsiderOneHQ
- Instagram: https://www.instagram.com/insideronehq/
- Facebook: https://www.facebook.com/insideronehq/

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Profile page: https://yespress.io/insider-one
Published by YesPress — https://yespress.io
Last updated: 2026-08-10