# InsideMaps

> InsideMaps turns ordinary property scans into 3D tours, floor plans, HDR photography and structured building data. Founded in 2013 around a consumer furniture-visualization idea, it has evolved into a business-to-business property-intelligence platform for rental operators, inspectors, homebuilders, appraisers and hospitality teams. Its practical wedge is inexpensive capture: an iPhone, a tripod and the company's $229 HERO rotor can replace a specialized camera stack for many workflows, while cloud software performs the computer-vision work.

- **Founded:** 2013
- **Headquarters:** Redwood City, United States
- **Founders:** George Bolanos (Co-founder and CEO), Jörgen Birkler (Co-founder and CTO)
- **Products:** InsideMaps Capture, InsideMaps HERO, 3D Tours and 3D Models, Floor Plans and HDR Photos, Scoping and Inspection
- **Notable:** Presented at TechCrunch Disrupt SF's Startup Battlefield in 2013., Reduced a capture stack to an iPhone, tripod and $229 motorized rotor rather than requiring a proprietary depth camera., Built a single-capture workflow that can produce 3D tours, 3D models, HDR photos, floor plans, measurements and structured asset records.

## Products & services

- **InsideMaps Capture** — An iPhone and iPad application for recording room panoramas, LiDAR measurements, assets and other property evidence, then uploading the project for cloud processing.
- **InsideMaps HERO** — A Bluetooth motorized rotor for an iPhone and tripod that automates panorama capture; the public store lists it at $229.
- **3D Tours and 3D Models** — Browser-based virtual walkthroughs and digital replicas built from a property scan, with shareable links and measurement or visualization uses.
- **Floor Plans and HDR Photos** — Measured 2D and 3D plans plus processed listing photography generated from the same capture workflow.
- **Scoping and Inspection** — Mobile property documentation, SmartTags, asset photos and structured data for estimates, condition records, maintenance and appraisal-adjacent workflows.
- **Homebuilder Visualization** — Photorealistic pre-construction and design experiences, including configurable finishes and virtual property presentations.

## Achievements

- Presented at TechCrunch Disrupt SF's Startup Battlefield in 2013.
- Reduced a capture stack to an iPhone, tripod and $229 motorized rotor rather than requiring a proprietary depth camera.
- Built a single-capture workflow that can produce 3D tours, 3D models, HDR photos, floor plans, measurements and structured asset records.
- Secured a strategic equity investment and appraisal-technology partnership with Class Valuation in 2019.
- Integrated InsideMaps 3D tours with Zillow Rentals in 2025.
- Publicly claims 95% lower hardware costs, 40% faster scanning and 31% fewer days on market; the methodology is not presented on the homepage.

## Latest updates

- **2025-04** — InsideMaps announced that its 3D tours were integrated with Zillow Rentals.
- **2023-12** — The company presented its AI-driven single-family-rental and property-management work at IMN West 2023.
- **2019-03** — Class Valuation announced an equity investment and phased technology partnership with InsideMaps.

## Links

- Website: https://www.insidemaps.com/
- LinkedIn: https://www.linkedin.com/company/insidemaps-inc/
- Twitter/X: https://twitter.com/inside_maps
- YouTube: https://www.youtube.com/watch?v=G59J1Pfie9o
- Instagram: https://www.instagram.com/inside_maps/
- Facebook: https://www.facebook.com/InsideMaps/

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Profile page: https://yespress.io/insidemaps
Published by YesPress — https://yespress.io
Last updated: 2026-09-24