# InsideHook

> InsideHook is a New York digital lifestyle publisher that began in 2012 with a daily recommendation for men short on time and has grown into reporting, reviews and six writer-led newsletters on style, wellness, culture, shopping and real-world experiences. Its free editorial products draw readers; advertising, branded content, events and commerce help pay for them.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Andy Russell (Co-founder), Jon Keidan (Co-founder), Nick Michlewicz (Co-founder)
- **Products:** InsideHook website, Hits, The Goods, Coverage, IRL
- **Notable:** Expanded from a New York daily email to a national digital lifestyle publication., Reports more than 1.9 million weekly email subscribers on its About page as of 2026., Relaunched its newsletter portfolio as six writer-led titles in August 2026.

## Products & services

- **InsideHook website** — Free reporting, features, guides and reviews covering culture, wellness, leisure, style, travel, food and products.
- **Hits** — Editor-selected general newsletter, delivered Monday, Wednesday and Friday.
- **The Goods** — Shopping advice, reviews, guides, news and deals, delivered six days a week.
- **Coverage** — Culture newsletter on art, literature, music, film and internet culture.
- **IRL** — Dining, drinking, dating, travel and experiences newsletter that absorbs The Journey and The Spill.
- **Champ** — Wellness newsletter focused on fitness, mental health and living well.
- **Protagonist** — Weekly menswear reporting and style advice.
- **Brand partnerships** — Branded content, email, events, video and on-site advertising packages.

## Achievements

- Expanded from a New York daily email to a national digital lifestyle publication.
- Reports more than 1.9 million weekly email subscribers on its About page as of 2026.
- Relaunched its newsletter portfolio as six writer-led titles in August 2026.
- Partnered in the launch of Hoops HQ in 2024.

## Latest updates

- **2026-08** — Relaunched the email portfolio around six named newsletters: Hits, The Goods, Coverage, IRL, Champ and Protagonist.
- **2024-10** — Partnered with Seth Davis to launch the paid college basketball publication Hoops HQ.
- **2023-10** — Redesigned its website and organized coverage under Culture, Leisure and Wellness.

## Links

- Website: https://www.insidehook.com/
- LinkedIn: https://www.linkedin.com/company/insidehook/
- Twitter/X: https://twitter.com/insidehook
- YouTube: https://www.youtube.com/@insidehookstudios
- Instagram: https://www.instagram.com/insidehook/
- Facebook: https://www.facebook.com/InsideHook/

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Profile page: https://yespress.io/insidehook
Published by YesPress — https://yespress.io
Last updated: 2026-09-29