# Innovid

> Innovid is an enterprise advertising technology platform that helps brands, agencies, and publishers create, deliver, measure, and optimize ads across connected TV, linear television, digital, and social channels. Founded in Israel in 2007 around interactive video, it grew into independent ad-serving and measurement infrastructure, went public through a SPAC in 2021, acquired TVSquared in 2022, and was acquired by Mediaocean for about $500 million in enterprise value in 2025. The combined Innovid and Flashtalking business now positions itself as a neutral alternative to media-owner ad stacks, with usage-based software, creative automation, measurement, optimization, and NIVO AI agents.

- **Founded:** 2007
- **Headquarters:** New York, United States
- **Founders:** Zvika Netter (CEO and Co-Founder; Chief Innovation Officer at Mediaocean), Tal Chalozin (Co-Founder and former CTO), Zack Zigdon (Co-Founder)
- **Team size:** 501-1,000 employees on LinkedIn after the Flashtalking combination; legacy Innovid reported 466 employees as of December 31, 2023. The supplied company record estimates about 900 employees.
- **Products:** Interactive Video Advertising, Innovid Ad Serving, Dynamic Creative and Ad Authoring, CTV Creative Composer, InnovidXP
- **Notable:** Filed an early patent for inserting interactive objects into video in 2008 and helped shape IAB VAST and VPAID standards., Built one of the first video ad servers designed specifically for connected TV in 2012., Received MRC accreditation for OTT ad-impression measurement in 2018.

## Products & services

- **Interactive Video Advertising** — Tools and patented formats for inserting interactive elements, QR codes, galleries, coupons, and calls to action into video and connected-TV ads.
- **Innovid Ad Serving** — Independent, usage-priced delivery and trafficking of video, CTV, display, social, audio, and other digital ad formats across publishers and devices.
- **Dynamic Creative and Ad Authoring** — Creative production, templating, feeds, personalization, and automated versioning for many audiences, markets, products, and placements.
- **CTV Creative Composer** — A self-service tool for building advanced connected-TV creative experiences.
- **InnovidXP** — Cross-platform measurement for linear TV, CTV, and digital video, including reach, frequency, incrementality, attribution, and outcomes; expanded through the TVSquared acquisition.
- **Innovid Harmony** — An industry initiative and product family focused on reach, frequency, supply-path efficiency, transparency, and waste reduction across CTV and digital advertising.
- **Social Ads Management** — Post-Flashtalking/Mediaocean tooling for centralized activation and management across major social platforms.
- **Innovid Orchestrator** — An open orchestration layer designed to coordinate data, tools, people, and AI agents across the advertising lifecycle.
- **NIVO AI and Innovid Agents** — AI core and specialized agents for creative generation and scoring, taxonomy, trafficking, QA, reporting, insights, and optimization, connected through Orchestrator.

## Achievements

- Filed an early patent for inserting interactive objects into video in 2008 and helped shape IAB VAST and VPAID standards.
- Built one of the first video ad servers designed specifically for connected TV in 2012.
- Received MRC accreditation for OTT ad-impression measurement in 2018.
- Served a live personalized and interactive Pringles ad during the 2019 Super Bowl with CBS Interactive.
- Became a public company on the NYSE under ticker CTV in 2021.
- Acquired TVSquared for approximately $160 million in 2022, adding linear TV measurement and attribution.
- CTV exceeded half of legacy Innovid’s served video impressions in 2022 and reached 53% in 2023.
- Won the 2024 AdExchanger Award for Most Innovative TV Advertising Technology for Harmony.
- Combined with Flashtalking under Mediaocean in 2025, with the Innovid name retained for the unified ad-tech business.
- Launched NIVO AI in 2026; company-reported pilots showed workflow-efficiency gains of up to 90% versus manual campaign setup.

## Latest updates

- **2025-02** — Mediaocean completed its acquisition of Innovid and combined it with Flashtalking; Zvika Netter became CEO of the combined ad-tech organization.
- **2025-03** — Mediaocean retained Innovid as the unified global ad-tech brand. The company said the combined operation reached 95 million U.S. TV households and delivered nearly two billion daily video ad impressions.
- **2025-11** — Innovid launched Orchestrator, an open layer for coordinating AI agents, data, and workflows across the advertising lifecycle.
- **2026-02** — Mediaocean expanded Zvika Netter’s role to Chief Innovation Officer while he remained CEO of Innovid.
- **2026-06** — Mediaocean launched NIVO AI with Innovid agents for creative, campaign delivery, measurement, and optimization; pilot results were reported at up to 90% faster workflow efficiency than manual setup.
- **2026-06** — QKS Group placed Innovid by Mediaocean as a leader in its 2026 SPARK Matrix for ad-tech platforms.
- **2026-07** — Innovid published new case studies on global-airline social advertising and continued adding NIVO and market-outlook material to its product education library.

## Links

- Website: https://www.innovid.com/
- LinkedIn: https://www.linkedin.com/company/innovid_2/
- Twitter/X: https://twitter.com/innovid
- YouTube: https://www.youtube.com/@InnovidTV
- Instagram: https://www.instagram.com/innovid/
- Facebook: https://www.facebook.com/innovid

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Profile page: https://yespress.io/innovid
Published by YesPress — https://yespress.io
Last updated: 2026-08-22